In this tense political climate, the March 2017 social good trends reveal a renewed emphasis on both action and hope.
On the one hand, many brands have been looking for unique ways to stand up for causes they believe in. For instance, the beauty brand Illamasqua recently created an anti-discrimination Human Fundamentalism pledge that customers must agree to before purchasing products from the brand. Another example, is the Unsafety Check app feature, which was created by Black Lives Matter as a way for black Americans "to let the world know how you feel, to come together and resist."
On the other hand, many of the March 2017 social good trends addressed the notion of love and hope in a time of increased polarization. One outstanding example is Lush's Valentine's Day campaign, which celebrated the LGBTQ community by exclusively featuring same-sex couples.
Top 45 Social Good Ideas in March
From Auto-Donating Buttons to Humanitarian Beauty Brand Pledges:
Katherine Pendrill — Apr 1, 2017 — Social Good
45
Homeless Shelter Pods
Homes for Hope Works Around Los Angeles' Zoning Laws
44
Affordable Shipping Container Apartments
Tempohousing Nigeria Repurposes Old Shipping Containers
43
Equality-Promoting Apparel
Profits from This New Everlane Collection Will Go Towards the ACLU
42
Socially Conscious Lifestyle Subscriptions
Love Goodly Offers Eco-Friendly Products Monthly
41
VR Language-Learning Apps
Mondly Uses Immersion to Teach Users New Languages
40
LGBTQ Love Campaigns
Lush Cosmetics' Campaign for Valentine's Day Focuses on Inclusivity
39
Parodical Gender Equality Illustrations
IC4Design's 'Finding Her' is a Critique via Where's Waldo?
38
Vision-Restoring Visors
The eSight 3 Improves Vision for the Legally Blind
37
Contactless Donation Benches
These 'Smart Benches' Offer a Unique Way to Donate to Cancer Research
36
Endangered Animal Valentine's Cards
'Ugly and Forgotten' Swaps Cards for Donations to Charities
35
Empowering Water-Treating Kits
This Water Disinfectant Device is Designed for Developing Areas
34
Dementia-Focused VR Tools
The Virtual Reality Empathy Platform Helps Architects Design Inclusively
33
Recycled Art Installations
The Entrelac Exhibit was Recycled into Blankets for Syrian Refugees
32
Ocean Conservation-Supporting Shorts
Blakkfinn & Co. Athletic Shorts Give Back with Each Pair Sold
31
Color-Changing Videos
Little Mended Hearts' Video for Sick Kids Gets Brighter with Donations
30
AR Rainforest Exhibitions
The ArtScience Museum's 'Into the Wild' Features Tech from Google
29
Cruelty-Free Shampoo Bars
Lush's Solid Shampoo Bars Carry Messages Against Animal Testing
28
Eco Solar Water Purifiers
The 'Aguasolar' Portable Water Purifiers Use the Power of the Sun
27
Charitable Cancer-Fighting Screwdrivers
'Screw Cancer' Donates Money to Cancer Organizations
26
Charity Crowdfunding Fitness Apps
The 'Sentiv' App Pays Users or Charities for Working Out
25
Humanitarian Beauty Brand Pledges
Illamasqua Asks People to Read a Message Before Purchasing Items
24
Gamified Donation Posters
Surf Life Saving's Posters Intrigue Donors with an Arcade-Style Activity
23
Medical Tourism Platforms
Vaidam Provides Information About Medicinal Facilities in India
22
Caffeinated College Courses
'The Design of Coffee' is a Chemical Engineering Course at UC Davis
21
Ghanaian E-Learning Platforms
The Ghanaian Web Platform eCampus Educates Students Online
20
Animated Storytelling Courses
'Pixar In A Box' is a Storytelling Course Available on Khan Academy
19
Mobile HIV-Testing Clinics
'Mobile Health Clinics' is Bringing HIV Testing to Remote Communities
18
Subway Radio Initiatives
Kemet Radio is Producing Education Radio Programming for Cairo Commuters
17
Wildlife-Protecting Chocolates
The Endangered Species Chocolate Dark Chocolate Barks are Tasty
16
IoT Starter Sets
Acer's CloudProfessor Empowers Young Innovators in the Internet of Things Era
15
Emergency Service Coffee
Fire Dept. Coffee Donates a Portion of Sales to Emergency Services
14
Skill Development Platforms
Forge Offers Mentorship and Learning for Teams With an Online Network
13
Risk-Revealing Conservation Campaigns
The African Conservation Foundation Offers Frightening Stats
12
Auto-Donating IoT Buttons
The ACLU Amazon Dash Button Sends Small Contributions to the Legal Group
11
Musician-Produced Pollution Films
The Film 'Smog of the Sea' Was Created by Jack Johnson
10
Charitable Dating App Campaigns
Bumble Was Used to Raise $50,000 for a Planned Parenthood Donation
9
Lemur-Tracking Facial Software
LemurFaceID Builds a Database of the Madagascar Mammals
8
Light-Sensing Malaria Tests
Ugandan Startup Matibabu Can Quickly Diagnose Malaria With Light
7
Loneliness-Fighting Badges
London Commuters will Wear 'Happy to Chat' Buttons to Urge Conversation
6
Black-Owned Business Funding Platforms
'Backing Black Business' Aims to Uplift Black Communities
5
Musical Respiratory Campaigns
Philips' Breathless Choir Helped Those with Lung Problems Sing Again
4
Anti-Discrimination Advocacy Apps
BLM Created Unsafety Check to Support Being Black in America
3
Abusive Partner PSAs
This Canadian PSA Campaign Considers the Obsessive Actions of Abusive Men
2
Female-Named Landmark Campaigns
'Put Her on the Map' Shows the Need for More Female Representation
1
Charitable School Buildings
This School in Lesotho Was a Gift from China to the Country
Related Ideas
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Elephant-Inspired Charitable Fashion Lines
LOVE BRAND & Co. Partners with Elephant Family USA
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Pride Month Cosmetic Campaigns
Nivea Proud In Your Skin Was Created with PFLAG National
Kind Gardening Pop-Ups
Mrs. Meyer's Compassion Store Trades Generous Acts for Garden Essentials
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Pride Month Candy Branding
The Limited-Edition Skittles Pride Packaging Celebrates Community
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Sustainable Clothing Collections
New 'Regenration Nation' Collection is Inspired by Unity
Emotional Health Cosmetics Initiatives
Tower 28 Debuts the 'It’s Okay To Be Sensitive Lip Kit'
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Reconciliation-Focused Brand Campaigns
Lush is Introducing the Limited-Edition #92 Shampoo Bar
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Value-Based Shopping Apps
Veebs Encourages Consumers to Learn About a Brand's Ethical Values
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Pride Month Nail Polishes
The Sally Hansen x Pride Limited Edition Collection Supports GLAAD
Stylish Romance-Themed Capsules
Reformation Introduces The Love Collection for Valentine's Day
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Pride-Themed Acne Treatments
Peace Out Skincare Debuted a Special Edition of Its Acne Healing Dots
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Global AI Art Contests
Shutterstock and the UN Partner for the Canvas of the Future
Custom Inspirational Quotes
Muse Combines Quotes with Creative Themes for Social Media
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Anti-Doomscrolling Robots
NABS & Amplify Created the DoomScroller for World Mental Health Day
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Thrift Shop Holidays
Goodwill Industries International is Promoting National Thrift Shop Day
Philanthropic Cosmetic Brand Initiatives
Kiehl’s Open Doors Supports LGBTQ+ Homeless Youth
Suicide Prevention Campaigns
To Write Love on Her Arms Launches the Please Stay Alive Campaign
Writer's Strike-Supporting Campaigns
Pure Rush Soap Debuts Campaign to Support WGA Writers Strike
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Cake-Inspired Lip Oil Launches
Well People Partners with Sweet Laurel Bakery on Its New Launch
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Suicide Prevention Campaigns
To Write Love on Her Arms Launches Its 12th Annual Campaign
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Social Good Hats
The Home Depot Canada Foundation is Releasing a New Social Good Hat
Beauty Brand Contributions
Ivy Beauty contributed $20,000 to Build NYC for Juneteenth
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Abuse Awareness Beauty Initiatives
YSL Beauty Recently Partnered with Women's Shelters Canada
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Kindness-Promoting Culinary Experiences
Four Seasons Hotels and Resorts Marks World Kindness Day
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Charitable Shopping Assistants
Give Freely Harnesses the Power of Online Shopping for Good
Branded Warm Clothing Donations
UNIQLO Stands Out with Its Heart of LifeWear Initiative
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
Sustainable Charcoal Brands
The Good Charcoal Company Sponsors Free BBQs for Those in Need
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Indigenous-Supporting Cosmetics Brands
Cheekbone Beauty Drives its Loyalty Program with Good Deeds
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Closet-Clearing Challenges
Traid's Closet Clear-out Challenge Boosts Garment Donations
Eco-Conscious Beauty Lines
dhartii is Introducing a New Beauty & Skincare Category
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Awareness-Raising Apparel
The Hats for Hope Movement Introduces a Stylish Crewneck to Its Campaign
Prolonged Activism Campaigns
Oxfam's Stay In The Fight Encourages Lasting Social Influences
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Kindness-Promoting Flower Sharing Initiatives
Heirloom Roses Joins Growing Kindness Project
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Lighthearted Meme Apps
Goodday is a Meme App Designed to Inspire Happiness
Pride-Inspired Social Initiatves
La Roche-posay Hosted Its 4th Annual 'Pride in Dermatology' Event
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Charitable Anniversary-Celebrating Initiatives
Earth Therapeutics Emphasizes Mental Health
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Diverse Leadership Inanities
Civic Nation Launched a New Initiative Dubbed the Change Collective
Connective Altruistic Apps
Heart 2 Help Uses Tech Can to Foster Positive Relationships