The African Conservation Foundation Offers Frightening Stats
Mishal Omar — January 31, 2017 — Social Good
References: africanconservation.org & adsoftheworld
The African Conservation Foundation is seeking to preserve Africa's endangered wildlife and its newest campaign reveals a poignant series of photos and facts that reveal the reality of the current situation.
There are three images in the campaign, each of which reveal a balloon animal in the form of an elephant, a Cross River gorilla and a black rhino. The photos reveal a hand holding a pin to the balloon animals, while statistics underneath reveal just how vulnerable these animal populations are. For example, there are only 300 Cross River gorillas left, and the African Conservation Foundation is seeking to "help stop poaching before they're gone forever."
This powerful campaign hopes to inspire individuals to donate or volunteer to the cause of saving endangered animals, one that is crucial for people who care about animal conservation.
There are three images in the campaign, each of which reveal a balloon animal in the form of an elephant, a Cross River gorilla and a black rhino. The photos reveal a hand holding a pin to the balloon animals, while statistics underneath reveal just how vulnerable these animal populations are. For example, there are only 300 Cross River gorillas left, and the African Conservation Foundation is seeking to "help stop poaching before they're gone forever."
This powerful campaign hopes to inspire individuals to donate or volunteer to the cause of saving endangered animals, one that is crucial for people who care about animal conservation.
Trend Themes
1. Balloon Animal Activism - Using balloon animals to raise awareness for endangered wildlife and conservation efforts.
2. Data-driven Conservation Campaigns - Utilizing statistics and facts to highlight the urgency of protecting endangered animal populations.
3. Inspiring Individual Action - Motivating individuals to contribute through donations or volunteer work towards saving endangered animals.
Industry Implications
1. Wildlife Conservation Organizations - Exploring innovative ways to engage the public and raise funds for protecting endangered species.
2. Marketing and Advertising - Finding creative approaches to create awareness and inspire action for social and environmental causes.
3. Non-profit Sector - Employing effective communication strategies to advocate for important causes and drive societal change.
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