'Ugly and Forgotten' Swaps Cards for Donations to Charities
Riley von Niessen — February 9, 2017 — Pop Culture
References: uglyandforgotten & adsoftheworld
'Ugly and Forgotten' aims to take advantage of the consumerism that's associated with Valentine's Day, by offering a range of love-celebrating cards that feature some of the world's most unattractive endangered animals.
Images of these animals take up the entire fronts of the cards, bringing attention to their rather odd features. Over top of these images, classic Valentine's Day phrases are included in glittery cursive writing. A few phrases include: "I'm yours," "I love you" and "Love is blind."
Although the cards make for great humorous gifts, Ugly and Forgotten's charitable efforts are what make the cards really worth the purchase. In correspondence with the endangered animal that's included on the front of the card, Ugly and Forgotten will donate the proceeds to an organization that works to ensure their conservation.
Images of these animals take up the entire fronts of the cards, bringing attention to their rather odd features. Over top of these images, classic Valentine's Day phrases are included in glittery cursive writing. A few phrases include: "I'm yours," "I love you" and "Love is blind."
Although the cards make for great humorous gifts, Ugly and Forgotten's charitable efforts are what make the cards really worth the purchase. In correspondence with the endangered animal that's included on the front of the card, Ugly and Forgotten will donate the proceeds to an organization that works to ensure their conservation.
Trend Themes
1. Humorous Valentine's Day Cards - opportunity for brands to create unique and funny Valentine's Day cards that stand out from traditional romantic ones.
2. Cause-driven Consumerism - opportunity for businesses to align their products with social or environmental causes, giving consumers the chance to make a positive impact through their purchases.
3. Animal Conservation Awareness - opportunity for organizations to use creative approaches, such as featuring unattractive endangered animals on Valentine's Day cards, to raise awareness and support for conservation efforts.
Industry Implications
1. Greeting Card Industry - opportunity for greeting card companies to expand their product offerings by creating humorous and cause-driven cards that appeal to a wider consumer base.
2. Eco-friendly and Sustainable Products - opportunity for eco-friendly brands to collaborate with organizations focused on wildlife conservation and create sustainable Valentine's Day cards that support a cause.
3. Nonprofit and Conservation Organizations - opportunity for nonprofit organizations to partner with creative businesses and develop unique fundraising initiatives like the 'Ugly and Forgotten' cards to raise funds for conservation projects.
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