This Canadian PSA Campaign Considers the Obsessive Actions of Abusive Men
Riley von Niessen — February 16, 2017 — Marketing
In time for Valentine's Day, Canadian PSA released a campaign that highlights different men talking about "the one that got away."
At first, the commercial seems rather sweet, as the men talk lovingly about women they once knew. As it progresses, the subject becomes much darker, as they begin to confide the obsessive actions they took to prevent these women from leaving them. One man says that he didn't eat and another says that he called her repeatedly to try to convince her to come back to him. With a tinge of anger in his voice, one even says, "She’s mine, she’s my girl, she’s not gonna be with anyone else."
By showing this side to domestic abuse, Canadian PSA makes it clear that problematic relationships aren't always black and white. In addition, it shows that leaving an abusive partner can be incredibly difficult, as most tend to be possessive and dangerous when they don't have their way.
At first, the commercial seems rather sweet, as the men talk lovingly about women they once knew. As it progresses, the subject becomes much darker, as they begin to confide the obsessive actions they took to prevent these women from leaving them. One man says that he didn't eat and another says that he called her repeatedly to try to convince her to come back to him. With a tinge of anger in his voice, one even says, "She’s mine, she’s my girl, she’s not gonna be with anyone else."
By showing this side to domestic abuse, Canadian PSA makes it clear that problematic relationships aren't always black and white. In addition, it shows that leaving an abusive partner can be incredibly difficult, as most tend to be possessive and dangerous when they don't have their way.
Trend Themes
1. PSA Campaigns - Opportunity for innovative PSA campaigns that bring awareness to important social issues like domestic abuse.
2. Awareness Education - Disruptive innovation potential in creating educational programs that shed light on the complexities of abusive relationships and the challenges faced by survivors.
3. Psychological Tactics - Opportunity for innovative strategies that delve into the psychological tactics used by abusers to control their partners, raising awareness and empowering potential victims.
Industry Implications
1. Advertising & Marketing - Disruptive innovation potential in the advertising and marketing industry to create impactful campaigns that not only sell products but also raise awareness about important social issues.
2. Education & Training - Opportunities for disruptive innovation in the education and training sector to develop comprehensive programs that educate individuals about the signs of domestic abuse and empower them to seek help.
3. Psychology & Mental Health - Disruptive innovation potential exists within the psychology and mental health industry to develop new therapeutic approaches and support systems for survivors of domestic abuse.
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