'Put Her on the Map' Shows the Need for More Female Representation
Riley von Niessen — February 16, 2017 — Marketing
'Put Her On The Map' is a campaign that considers the problem with only giving female names to unimportant items and fads. To demonstrate this, the commercial shows a number of interviews with young girls who talk about what they'd like to be when they're older. Using the items and fads that have been ascribed female names, the girls say that they'd like it to be a Bloody Mary, a Lazy Susan and even "The Rachel," a name that describes the popular haircut flaunted by Jennifer Aniston in 'Friends.'
Despite the fact that women make up 50% of the population, 92% of outdoor monuments are named after men. This lack of representation is just one way that shows gender equality is a long way from being reached, as women are still not considered to be as influential or important as their male counterparts are in history.
By showing this, Put Her On The Map pushes for more landmarks to be named after female figures, which is an important step towards achieving equality. A representative for the campaign summarized this with the words, "When successful women are not visible in our world, there is no precedent for female potential."
Despite the fact that women make up 50% of the population, 92% of outdoor monuments are named after men. This lack of representation is just one way that shows gender equality is a long way from being reached, as women are still not considered to be as influential or important as their male counterparts are in history.
By showing this, Put Her On The Map pushes for more landmarks to be named after female figures, which is an important step towards achieving equality. A representative for the campaign summarized this with the words, "When successful women are not visible in our world, there is no precedent for female potential."
Trend Themes
1. Gender Equality in Landmark Naming - Disruptive innovation opportunity: Creating more landmarks named after influential women to promote gender equality and representation in history.
2. Changing Stereotypical Naming Conventions - Disruptive innovation opportunity: Challenging traditional naming conventions by assigning female names to important items and fads to break gender stereotypes.
3. Empowering Young Girls Through Representation - Disruptive innovation opportunity: Providing more role models and representation for young girls by highlighting the importance of female figures in history.
Industry Implications
1. Tourism - Disruptive innovation opportunity: Developing tourism initiatives that promote landmarks named after influential women to attract visitors and celebrate diversity.
2. Advertising - Disruptive innovation opportunity: Creating impactful advertising campaigns that challenge gender stereotypes and advocate for gender equality in naming conventions.
3. Education - Disruptive innovation opportunity: Integrating female representation in history lessons and educational materials to empower and inspire young girls.
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