We know it's bad for us but we keep buying it: why does creative junkfood marketing work so well? Ads range from those that convince health conscious customers that there are “smart†menu choices to those with incentives that sway budget-crunched customers with killer value deals. Then there's always sex appeal. Check out some of the creative junkfood marketing ads below that, even though we know better, still get us coming back.
Implications - Businesses with products that portray a glamorous or luxurious lifestyle will likely fare very well amongst consumers within Western society. These consumers perceive wealth and elitism to be two very desirable life achievements and will flock to products that embody this.
54 Creative Junkfood Marketing Ideas
52
Bikini Beach Burgers
Does Audrina Patridge for Carl's Jr. Make Junk Food Look Sexy?
51
Fashionable Fast Food
McDonald's UK Makeover
50
White Space in Ads
McDonalds Draws a Blank
49
Junkfood Passion
Carl's Jr. ‘Hot Chicks Eating Burgers' Contest Wants Your Juicy
48
Sultry Fast Food Ads
Padma Lakshmi of "Top Chef" Works on Hardee's Western Bacon Thickburger
47
McDiplomas
McDonalds Vocational Diploma
46
Fast Food Fashion
Jeremy Scott's Inedible Wearable Treats
45
Fastfood Perfumes
The Burger King Flame Lets You Smell Like A Cheeseburger
44
McDonalds by Mobile
Japan's RFID Contactless Coupon Program
43
McDonalds Makeover
Hip Store, Sleek Uniforms
42
Fast Food Packaging Makeovers
McDonald's Revamps Their Image
41
Luxury Fast Food Interiors
Chic McDonald's Europe Stores
40
Fast Food Financial Bailouts
Burger King's Guerrilla Wallet Campaign
39
$170 Junkfood
Burger King Kobe Beefburger
38
McBakeries
McDonalds Launches McBakery Line
37
Fast Food Ad Fails
Pizza Hut Seafood Print Ad Has People Confused
36
Fast Food Baths
Employee Birthday Celebration at Burger King
35
Freeconomics & Food
McDonalds Gives Out Free McSkillet Burritos
34
Eco-Friendly Fast Food
McDonald's Opens LEED-Certified Restaurant in Chicago
33
Fast Food Car Chargers
McDonald's to Offer Charging Station for Electric Vehicles
32
Soulmate Junk Food Campaigns
Frito Lay's 'Made for Each Other' Campaign Pairs 'Love & Sockets'
31
Corn Chip Fashion
Doritos Bikini Finalist for Best Use of Junk Food
30
Luxury Junk Food
Caviar Burgers at Serendipity3
29
Antisocial Fast Food Promotions
Unfriend 10 Facebook Users For a Gratis BK Whopper
28
Organic Fast Food
OBurger in Los Angeles
27
McHealthy
McDonalds Launches Healthy "Happy Meal"
26
Meat-Free Fast Food Chains
ZenBurger Lets Vegetarians Eat on the Run Too
25
Kung Fu Fast Food Branding
Bruce Lee is Restaurant's Mascot
24
McDonalds European Makeover
Golden Arches Goes Chic
23
Junkfood Vacations
Burger King Launches 35 Day Global ‘Burger Pilgrimage'
22
Artistic Floodvertising
Fake Flooding at McDonalds to Promote Climate Change Awareness
21
Political Junk Food
Obama Fingers Are Curry Flavored Chicken Strips in Germany
20
Fast Food Drag Queens
Hamburger Mary's
19
Environmental Campaign Crashes McDonalds Site
18
Worshipping Fast Food
Quirky McDonald's Campaign Reveals a Bizarre Secret World
17
Overly Stimulating Ads
Swedish McDonalds Coffee Ads
16
Locavore Fast Food
Pacific Northwest's Burgerville Restaurants Use Local Ingredients
15
Junk Food Ads Targeting Children
Who? Is Upset
14
Celebrity Kitchens
Tara Reid, American Pie Starlet, Opens Fast Food Joint
13
President-Endorsed Junkfood
Health Nut, Barack Obama, Dives into Fast Food Every Once in a While
12
Sacrificial Junk Food Ads
Doritos 'Tribe' Commercial is Crowdsourced Snacktastic Genius (UPDATE)
11
Gory Fast Food Campaigns
Thai Food Express Smokes Ronald McDonald
10
Fast Food Opinions
Burger King Gives its Two Cents About Global Warming
9
Fabulous Fast Food
Affordable Global Flavours
8
Free Fast Food
Harvey's Celebrates 50th Birthday With Edible Gifts for Customers
7
Celebrity Junkfood
Tim McGraw Corn Chips
6
Mischievous Junkfood Ads
Campaign Entices Mothers To Host Parties at McDonalds
5
Fast Food for Children
Kidfresh's Teddy Bear-Shaped Sandwiches Are Nutritionist-Approved
4
Fast Food Origami
Calorie-Free Burgers Made of Fancy Folded Paper
3
Luxury Junk Food Price Drops
$500 Shake Shack Burger is Now $125
2
Fast Food Fusion
McDonald's Replaces Buns With Tortillas for the Mac Snack Wrap
1
Fast Food Lodging
Credit Crunched Taco Bell Gets A Roommate to Help With Rent
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Time-Stamped Dietary Items
Cycle.me Unveils 7-Eleven Limited Edition Food Products
Friendly Rival Burgers
Burger King and KFC Created the Limited-Edition BFF Burger Together
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Nostalgia-Inspired Fast Food Concepts
McDonald’s CosMc’s Concept Officially Opens in Texas
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
AI-Fuelled QSR Animated Commercials
McDonald's Japan Rolls Out an AI Ad to Spotlight its Fries
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Gourmet Confectionery Brands
Lizzie Lu Luxury Treats Boasts Delicious Handcrafted Candy Barks
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Filipino QSR-Themed Merchandise
Jollibee Launches its New Merchandise Platform for Loyal Customers
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Burger-Inspired Tracksuits
The Juicier Collection by Juicy Couture Celebrates Red Robin Burgers
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Fast Food-Inspired Premium Jewelry
A&W Creates O-Fish-ial Jewelry from Favorites on the Menu
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Food Brand Revitalization Initiatives
Atkins is Reanalyzing its Business for GLP-1 Users
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Bouillon-Based Food Campaigns
Knorr Launches 'Fast Food Remix' Music Video Featuring Ludacris
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Hydration-Branded Ice Cream Trucks
Liquid I.VV.® Debuts Its Ice Cream Truck Tour
Inventive Fast Food Campaigns
Habit Burger Launches Its #1 Ranked 'Double Char' Burger into Space
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Fast Food Bean Dips
Taco Bell's New Cravings Dips are Available from Retailers Nationwide
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Youthful Ice Cream Campaigns
Breyers CarbSmart's "Anti-Aging Cream" Supports Feeling Youthful
Filipino-Inspired Fast Food
Jollibee Reintroduces Ube Pie and Expands Chicken Sandwich Menu
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Ice Cream Stick-Inspired Campaigns
KFC Brazil Gets Creative with Its 'Prize on a Bone' Campaign
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Dedicated Sports Nutrition Marketplaces
Fuel Goods Was Founded by Laura Jorgensen & Courteney Low
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Juicy Retro-Inspired Burgers
McDonald's France Features the 1955 Burger for a Limited Time
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Homestyle Flash-Frozen Food Products
Jane Foodie Prioritizes Foods with Free-From Recipes
Anime-Collaborative QSR Menus
McDonald's Japan Joins Kiki's Delivery Service on New Burgers
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Nostalgic Health-Conscious Snacks
Lexington Bakes Has Refreshed Its Product Offerings
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Late-Night Fast Food Restaurants
White Castle is Strengthening Its Night Castle Brand
Convenience-Focused Family Meals
Hain Celestial Group Highlights Convenient Snack and Meal Options
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
Food-Focused Corporate Wellness Programs
Mind Food Body Addresses Unhealthy Eating Behaviors
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
QSR-Inspired Grocery Products
Aldi Launches the New McDonald’s Inspired Burgers
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Street Food Meal Kits
Sharwood's Street Food Sizzler Range Includes Four Recipe Options
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Affordability-Focused QSR Menus
Carl's Jr. Debuts a New Value Menu Called More Bang, Less Buck
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Movie-Inspired Halloween Menus
Burger King Unveils the Haunting Addams Family-Inspired Menu
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Alternative Butter Ads
Lurpak's Crush Expectations Redefines Plant-Based as Edgy, Not Earthy
Hawaiian-Inspired QSR Menus
McDonald's Japan Debuts Limited-Edition Hawaiian Items
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Pizza Brand Burger Menus
Happy Joe's Pizza Has a New Happy Joe’s Pizza Burger Menu
Personality-Packed Snack Filters
Jack Link's Created Bold "Flavor Filters" for Gen Z Job Seekers
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Craveable Low-Cost Menus
Carl's Jr.'s More Bang, Less Buck Value Menu Has 10 Items Under $4 Each
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Cheeky Tortilla Chip Campaigns
This SimplyProtein Campaign Will Appear on Digital Platforms
Gourmet Baked Beans
Clark Foods Boasts a Line of Flavorful Baked Bean Options
Adorable Cartoon-Themed QSR Meals
McDonald's Hello Kitty Prosperity Meal Celebrates 50th Year
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Millet-Based Healthy Snacks
Govindjee Unveils a New Selection of Millet-Based Products
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Last-Minute Gifting Ads
Uber Eats' Money Can Buy You Class Features RHoNY Stars
Customizable Summer Food Menus
The QuickChek Summer Value Menu is Packed with Options
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs