Chic McDonald's Europe Stores
Going Like Sixty — July 25, 2008 — Pop Culture
References: ajc
McDonald's has very cool interior designers at work in Europe.
European readers may be surprised at my surprise at how cool this McDonald's design is. It seems that McDonald's has been very successful in Europe, not because of the wonderful, healthy, fast, food, but because of the store design.
Well, duh! I haven't been inside a McDonald's in ages, not just because of the ankle biters, but because of the cold, boring predictable, and lame interior. If this comes to the U.S., it would revolutionize fast food store design.
European readers may be surprised at my surprise at how cool this McDonald's design is. It seems that McDonald's has been very successful in Europe, not because of the wonderful, healthy, fast, food, but because of the store design.
Well, duh! I haven't been inside a McDonald's in ages, not just because of the ankle biters, but because of the cold, boring predictable, and lame interior. If this comes to the U.S., it would revolutionize fast food store design.
Trend Themes
1. Luxury Fast Food Interiors - Fast food chains seek to rebrand and upgrade their interior designs to create a luxurious and inviting atmosphere for patrons.
2. Innovative Restaurant Design - Restaurant design companies are challenged to create innovative and unique interiors to attract customers and stay ahead of competitors in the market.
3. Fast Food Goes Upscale - Fast food chains are beginning to focus on upscale interior designs to target a more affluent customer base and change their image in the market.
Industry Implications
1. Restaurant Industry - Restaurants of all kinds are under constant pressure to upgrade their interior designs to maintain an inviting atmosphere and keep customers coming back.
2. Interior Design Industry - The interior design industry is seeing a growing demand for innovative and unique designs for restaurants and fast food chains seeking to rebrand and revamp their image.
3. Fast Food Industry - Fast food chains are tapping into the upscale market by upgrading their interior designs, creating new menu offerings, and changing their overall image to appeal to a more sophisticated and affluent customer base.
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