Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Junk Food Ads Targeting Children

Clean the Sky - Positive Eco Trends & Breakthroughs

Who? Is Upset

— July 22, 2008 — Lifestyle
Did you know you're supposed to be 16 to look at junk food ads? That's right! After pulling ads from TV that promote junkfood, companies like PepsiCo, Nestlé and, the mother of all obesity influences, McDonald's, took their marketing online, directly targeting children and teens. They're taking their unhealthy, virtual campaigns to sites like MySpace, YouTube and Bebo.

Since there's a ban on junk food ads targeting children under 16, websites must ask if they children are of legal viewing age, like liquor sites do.

"In December last year an alliance of food companies including Coca-Cola, Nestlé, Mars and Burger King signed an EU pledge to stop marketing junk food to children under 12 years old by the end of this year," the Guardian explains.

Which? is very upset because it's incredibly easy for young, impressionable minds to lie about their age online. Since the ban was implemented, a lot of junk food companies are using the web to target youth, including through interactive games.
Trend Themes
1. Online Marketing Targeting Children - The rise of online platforms has allowed junk food companies to directly target children and teens with unhealthy food ads, raising concerns about their impact on youth eating habits.
2. Age Verification on Websites - With the implementation of bans on junk food ads targeting children, there is an opportunity for innovative solutions to effectively verify the age of online users to ensure compliance with regulations.
3. Shift From TV to Digital Advertising - As junk food companies face restrictions on TV advertising, they are shifting their marketing efforts towards digital platforms, presenting opportunities for disruptive innovation in the digital advertising space.
Industry Implications
1. Food and Beverage - The food and beverage industry needs to address the ethical issues surrounding junk food advertising targeted at children and explore healthier advertising strategies to promote nutrition and well-being among youth.
2. Digital Advertising - The digital advertising industry can leverage technological advancements and creative solutions to develop effective age verification systems and promote responsible advertising practices online.
3. Child Protection and Online Safety - The child protection and online safety industry has an opportunity to develop improved age verification tools and educational programs to protect children from harmful junk food marketing and ensure a safe online environment.
3.2
Score
Popularity
Activity
Freshness