These July 2015 sports trends range from luxury diving watches to female football campaigns that empower young girls to participate in the competitive world of athletics. Embracing feminism in sports, popular athletic brands are showing their support for women in the male-dominated field. From Nike Women's female-focused 15K race and floating training facility to the Football Association's #WeCanPlay campaign, the athletic industry is realizing the importance of female participation in sports that are more traditionally marketed to a male audience.
In addition to empowering athletic initiatives, these July 2015 sports trends also include fashion-forward sportswear collections and interactive equipment shops that encourage shopping while enhancing one's overall performance levels.
Other favorites include digital detox adventures -- retreats that encourage athletic activities in exchange for screen time -- and smart sensor wearables that monitor health levels while tracking althletes' efficiency and posture.
Top 70 Sports Trends in July
70
Urban Stealth Bicycles
The B-9 NH Black Edition by BME Design is Full of Futuristic Angles
69
Fish-Finding Sunglasses
These Fishing Sunglasses are an Ideal Accessory for Reeling in a Big Catch
68
Student-Oriented Bikes
'adam' is an E-Bike Designed for Students and Features a Detachable Speaker
67
Ugly Workout Campaigns
The Darjeeling Sportswear Ads Show that Fitness Isn't Always Hot
66
City Tour Sportswear (UPDATE)
This Nike Tight of the Moment Embraces Clean Scandinavian Design
65
Luxury Dive Watches
The CLERC Hydroscaph GMT Power-Reserve is a Peerless Exploration Machine
64
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
63
Origami Playground Canopies
This Brightly Colored Thin Metal Canopy Protects a Playground in Spain
62
Rainbow Running Shoes
The Nike Flyknit Racer Multicolor 2.0 is Sleek, Fast and Colorful
61
Cider-Endorsed Obstacle Courses
'Tough Mudder' Competitors Rehydrate with an Aston Manor Cider
60
Versatile Cycling Skirts
The 'Bicycle Wrap Skirt' Provides an Easy Way for Women to Bike in Style
59
Designer Basketball Jerseys
Illustrator Meagan Morrison Redesigned NBA Uniforms as Luxury Fashion
58
LGBT-Supporting Sportswear
The Nike #BeTrue Collection Celebrates the Potential of All Athletes
57
Whiteout Bike Shop Interiors
The New Biomega Store in Copenhagen Features a Stark Interior Design
56
Sunset-Printed Jerseys
This Summer Sportswear Collection from Adidas is Lightweight and Breathable
55
Workout-Advertising Robots
Nike's Billboard is Supported by a Robot Constantly Doing Chin-Ups
54
Princess Softball Uniforms
This 'Frozen' Girls Softball Team Poses in Disney Princess Attire
53
Upcycled Bike Reflectors
'Cyclesigns' are Bicycle Reflectors Made from Roadside Traffic Signs
52
Inflatable Bike Carriers
This Clever Bicycle Carrier Makes It Easier to Attach a Bike to a Car
51
Clever Skateboard Chairs
Tim Defleur and Benjamin Helle Design a Uniquely Mobile Seating
50
Bamboo Ski Poles
The 'Poleplant' Provides Sustainable Poles That are Perfect for Skiing or Hiking
49
Off-Road Electric Bikes
This Eco-Friendly Bike Features Electric Powertrain Technology
48
Augmented Reality Bike Helmets
This AR Cycling Helmet Prototype Boasts Blind-Spot Visualization
47
Body-Positive Yoga Photographs
Plus-Size Yogi Jessamyn Stanley is Changing Yoga Body Stereotypes
46
Responsive Cushioning Sneakers
The Nike Air Zoom Collection Boasts the Brand's Fastest Tech Yet
45
Ice Cream-Mimicking Playgrounds
This Ice Cream Playground is a Pink & Blue Wonderland for Kids
44
Sneaker-Compatible Skates
The On Wheelz Platform Converts Sneakers Into Skates
43
High-Tech Soccer Shoes
Nike's Updated 'Hypervenom II Boot' Features Futuristic New Materials
42
Campsite Cooking Knives
'Tiktaalik' Has Launched a Filed Knife Set of Outdoor Cooking Knives
41
Motor-powered Fitness Bottles
The ROTO Eliminates Lumps from Post-Workout Shakes
40
Luxurious Outdoor Tours
This Tour Company Combines Outdoor Adventure with Luxury Accommodations
39
Floral Running Shoes
The Nike Photosynthesis Pack is Fresh and Floral
38
Surfboard-Carrying Motorcycles
This BMW Motorcycle is Designed to Satisfy Summer Surfers
37
Hotel Souvenir Bikes
Ace Hotel & Tokyobike Launched a Brightly Colored Bicycle Line for Guests
36
Effortless Athletic Kits
The Leandra Medine x Outdoor Voices Athletic Clothing Needs No Styling
35
Stylish Cycling Gear
The Colette X Coq Sportif Collaboration Collection Hits Stores in July
34
Swimming Beard Caps
Virgin Train Designs a Unique Water Cover for Facial Hair
33
Stress-Relieving Movement Guides
This Infographic Explains How to Do Yoga to Reduce Stress
32
Astronaut-Approved Workout Shirts
‘Triton’ is a Space-Certified Sweat-Absorbing Shirt for Athletes
31
Celebrated Point Guard Kicks
The Under Armour Curry One Low Kicks Follow Steph Curry's NBA Title
30
Pose-Perfecting Yoga Mats
The 'Atmananda Yoga Mat' is an Exercise Tool for Improving Alignment
29
Smart Sensor Socks
Sensoria's Textile Sensor Technology Monitors Performance and Accuracy
28
Motivational Football Ads
The Nike Soccer American Woman Film is Part of the #NoMaybes Campaign
27
Snug Soccer Boots
The NikeLab Air Footscape Magista Boasts a Paradigm-Shifting Dynamic Fit Collar
26
Interactive Golf Stores
The PGA TOUR Superstore Gives Shoppers an Interactive Golfing Experience
25
Handlebar Bottle Openers
The 'Pub-Nub' is a Handy Bike-Mounted Bottle Opener
24
Virtual Reality Sports Events
The 2015 U.S. Open Will Be Streamed in VR Technology
23
Virtual Reality Photojournalism
The Getty Images VR Database Will Be Accessible with Oculus Rift
22
Protective Baseball Head Guards
This Head Guard Has a Carbon Fiber Plate For Extra Protection
21
Cobranded World Cup Pop-Ups
The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament
20
Dad-Bod Perfecting Devices
'Vyprer' is an Ideal Father's Day Fitness Gift to Give Dad a Great Body
19
Gothic Half Pipes
Brandon Vickerd Puts an Artistic Spin on Skater Ramps
18
Celebratory Gym Makeovers
Jordan Brand Renovates the NBA Allstar's Emsley A. Laney High School Gym
17
Sports Broadcasting Shops
Sport Chek's Flagship Store Includes a Built-In Broadcasting Studio
16
Maternity Golfing Apparel
'Bump & Run' is a Line of Golf Clothes Designed for Expectant Mothers
15
Celebrity Cyclist Documentaries
The Lance Armstrong Documentary Explores His Controversial Career
14
Goal Post Bus Stops
Copa America Turns Bus Stops into Goal-Shaped Football Ads
13
Feline-Friendly Yoga Classes
'Yoga at Connie’s' Recently Held a Special Yoga Session with Cats
12
VR Football Training Technology
The Dallas Cowboys to Use Virtual Reality to Train Quarterbacks
11
Female Football Campaigns
This Campaign Aims to Promote Female Football & Increase Youth Interest
10
Custom Floating Fitness Studios
The Nike Women's 15k Will Kick Off with Special Training Classes
9
Performance-Enhancing Racket Sensors
This New Device Helps Users Improve Their Tennis Swing
8
Extreme Pogo Sticks
The V4 Pogo Sticks Gives You Up to 10 Feet of Air
7
Male Adventure Collectives
The Adventuring Company Gets Men to Have Meaningful Discussion Outdoors
6
Eccentric Surfboard Art
Hayden Cox Opened a Gallery for His Surf-Inspired Art Collection
5
Fitness-Celebrating Stores
Spencer O'Brien Helps Open the Nike Women Concept Store in Toronto
4
Cartoon-Mimicking Mascots
The Partick Thistle Football Club Has Unveiled a Bright Yellow Mascot
3
Digital Detox Adventures
Folk Rebellion and Discover Outdoors are Offering a Yoga and Surf Retreat
2
Female Sport-Tracking Apps
'Beautiful Game' Helps to Track the Women's FIFA World Cup Matches
1
Compassionate Soccer Campaigns
Sport Club Internacional's 'Side by Side' Reduces Sports Rivalry
Related Ideas
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Women's Sportswear Flip Flops
Nike Calm Flip Flops Now Arrive in Styles for Women
Olympics-Inspired Running Shoes
lululemon Debuts the Team Canada Beyondfeel Women's Running Shoe
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Football Replica Shirt Publications
Admiral Sports Launches 50 Years of the Replica Shirt
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Elevated Sporty Men's Watches
Fossil Introduces Its Latest Men's Watch Capsule—the Sport Tourer
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Sporty-Influenced Streetwear Capsules
Off-White Celebrates Jordan Brand with New Capsule
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Affordable Tennis-Inspired Apparel
UNIQLO Leads Tennis-Core Trend Revival With Affordable Style
Italian-Inspired Football Fashion
Art of Football Adds Two More Designs to its FW24 Roster
Leathery Black Sporty Fashion
adidas and IVY PARK Continue to Work in Collaboration
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
Athlete-Collaborative Premium Sneakers
Jude Bellingham Gets an Exclusive adidas Collection
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Square-Shaped Soccer Balls
Oliver Binnian and Willem Slegers Designs the UNPLAYABALL
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Nostalgic Soccer Jersey Designs
Liverpool Football Club and Nike Unveil the 2023/24 Jerseys
Sporty Apparel Collections
Liverpool FC and Converse Reunite for a Second Collaborative Capsule
High-Performance Underwear Collections
Tommy John Introduces the Medalist Collection
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Vibrant Performance Football Shoes
Nike Presents the United Pack for Women's World Cup
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Performance Pickleball Apparel
Stack Athletics' Summer Collection Keeps Players Cool on the Court
Refuge Athlete Programs
Nike Joins Forces with the Olympic Refuge Foundation
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Gender-Fluid Soccer Apparel
The Latest Nike x Martine Rose Collection Breaks Down Gender Norns
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Hybrid Football Running Shoes
The FENTY x PUMA Avanti Updates a Classic Footwear Silhouette
Outdoor Fitness Parties
HUAWEI Hosted its 'Light Up Your Rings' Campaign with Pamela Reif
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Sailing Race-Inspired Fashion Capsules
The Louis Vuitton 37th America’s Cup Barcelona Line is Chic
Football-Inspired Fall Fashion
Umbro and Slam Jam Join Forces on the Penalty Culture Capsule
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Sports-Themed Beauty Kits
NYX Partners With New York Liberty
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Versatile Athletic Capsules
Brunette the Label’s Sport Collection Just Dropped
Victory-Inspired Premium Fashion
Wales Bonner Presents the Marathon Collection for SS24
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Retro-Tinged Revived Football Shoes
Nike Brings Life Back to its Field General Sneaker Model
Floral-Adorned Collaborative Collections
PUMA Joins Liberty of London Launch a Golf Capsule
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Eye-Catching Modern Tennis Collections
Year of Ours Has Debuted Its Annual Year Tennis Collection
Tennis Club-Inspired Fashion Uniforms
Percival and Slazenger Drops the Racquet Country Club
Everyday Athlete Skincare
Rugby Olympian Ilona Maher Launched Medalist for Female Athletes
Athlete-Centric Body Care Brands
Sloane Stephens Debuts Doc & Glo
Special-Edition Football Kits
adidas and FIGC Celebrate the Italian Federation's Anniversary
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Preppy Tennis-Ready Apparel
TALA's New COURT collection Includes Tennis-Ready Designs
Paris Olympics Timepieces
Swatch Introduced its OLYMPIC GAMES PARIS 2024 Collection
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Vibrant Women's Athlete Kits
Oakland Soul Sports Club Unveils Its 2024 Designs
Functional Athleisure Pieces
RVCA Drops its New VA Sport Collection Starring Alexis Ren
Dedicated Sports Nutrition Marketplaces
Fuel Goods Was Founded by Laura Jorgensen & Courteney Low
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Olympic-Inspired Sportswear Collections
Chubbies Has Introduced a Team USA Capsule Series
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Eco-Minded Workout Wear
H&M Unveils a Sustainable Activewear Line to Combat Fast Fashion
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Activity-Monitoring Sports Apps
Strava Heatmaps Offer Athletes Insights into Populated Areas
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Football-Honoring Vibrant Jerseys
Lovers FC Launches a New Jameson Collection of Jerseys
Vibrant Seasonal Football Jerseys
adidas and Arsenal Football Club Launch its New Jersey
Game Console-Branches Streetwear
PlayStation Joins F.C. Real Bristol and SOPH on a Fashion Capsule
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
20s-Inspired American Sportswear Collections
Thom Browne Debuts a High Summer Capsule Collection
Elephant-Printed Sports Kits
Paris Saint-Germain Launches the New Michael Jordan Kits for 2023-24
Volleyball-Specific Athletic Wear Partnerships
Adidas Partners with League One Volleyball (LOVB)
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Burgundy Esports Capsules
Astralis and Apparel Partner Hummel Unite with Streetwear Brand Sauna
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Collaborative Sporty Football Kits
Manchester City Joins PUMA On a New Football Kit Design
Traditional Football-Themed Fashion
Mitre and Lack of Guidance Join Forces on a Collection
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Athletic Wellness Activations
Dove and Well+Good Host Confidence Court at the US Open
Athletic Actress Activewear Campaigns
The On Fall 2024 Campaign Stars Zendaya in the Swiss Alps
Sustainable Sports Essentials
Reebok Unveiled the Performance-Focused Workout Ready Sports Bra
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Lightweight Summer Fashion Capsules
Drama Call Presents its Latest Collection for Summer
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
Vibrantly Stylish Athleisure Collections
Vitality is Gearing Up for Summer with Coastal Cloud II
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Pride Month Football Collections
The NFL Pride Month Capsule Was Created with Humberto Leon
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Sports Medal-Protecting Opulent Trunks
LVMH and Louis Vuitton Presents the Medals Trunk for Paris
Joint Technical Athletic Collection
2XU and Distinct Vision are Inspired by the Badwater 135
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Crime Safety Sports Campaigns
Arsenal Launches the No More Red Campaign to Prevent Youth Violence
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
Female Athlete Nutrition Ranges
ATHENA Sports Nutrition Supports the Needs of Athletic Women
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Flag Football Athlete Partnerships
Oakley Has Announced Its Partnership with Diana Flores
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign
European FAST Football Channels
Rakuten TV Launches a New Football FAST Channel Called FIFA+