Sport Chek's Flagship Store Includes a Built-In Broadcasting Studio
Laura McQuarrie — June 25, 2015 — Marketing
References: sportchek & marketingmag
A retail store might seem like the last place you'd ever find a broadcasting studio, but if you were to venture into the Toronto Maple Leaf Square flagship store of Sport Chek, this is exactly what you'll find.
The broadcast-ready studio was developed as part of a partnership between the sports retailer Sport Chek and Bell Media, and was built in collaboration with TSN. The sports station consists of a nine-foot desk, complete with lighting, microphones, cameras, lit LED panels and a large TV screen.
The unique location of the studio means that shoppers will have the chance to see live segments as they are recorded, including the athletes and industry icons that attend interviews.
The broadcast-ready studio was developed as part of a partnership between the sports retailer Sport Chek and Bell Media, and was built in collaboration with TSN. The sports station consists of a nine-foot desk, complete with lighting, microphones, cameras, lit LED panels and a large TV screen.
The unique location of the studio means that shoppers will have the chance to see live segments as they are recorded, including the athletes and industry icons that attend interviews.
Trend Themes
1. Retail Broadcasting Integration - The integration of broadcasting studios into retail stores creates immersive and interactive shopping experiences.
2. Live Segment Viewing - The opportunity for shoppers to watch live segments being recorded adds a new level of entertainment and engagement to the retail experience.
3. Branded Collaborations - Partnerships between retailers and media companies offer innovative ways to promote products and create unique brand experiences.
Industry Implications
1. Sporting Goods Retail - Sporting goods retailers can capitalize on the trend by integrating broadcasting studios in their flagship stores, attracting customers with live segments and exclusive athlete interviews.
2. Media and Broadcasting - Media and broadcasting companies can explore collaborations with retailers to create exclusive content and engage audiences in a new and immersive way.
3. Technology and Entertainment - The use of advanced technology, such as lighting, cameras, and LED panels, in retail broadcasting studios presents opportunities for technology and entertainment companies to provide innovative solutions and enhance the viewing experience.
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