Ace Hotel & Tokyobike Launched a Brightly Colored Bicycle Line for Guests
References: designtaxi & coolhunting
This line of urbanized, sleek and brightly colored bicycles are the product of Ace Hotels and Tokyobike's collaboration. The two brands decided to join forces to offer guests of the hotel the option of using the bikes and potentially purchasing them when they leave.
The lightweight and brightly colored bicycles are perfect for touring around cities and enjoying a day of sightseeing during the summer. By offering guests the chance to try out the eco-friendly transportation, the ultimate goal is to have them love the ride and want to purchase the bikes.
The bike colors are inspired by the hotel's locations around the world like London and Los Angeles with the use of matte juniper, slate blue, vermillion and gold to bring a fresh summer vibe to each ride.
The lightweight and brightly colored bicycles are perfect for touring around cities and enjoying a day of sightseeing during the summer. By offering guests the chance to try out the eco-friendly transportation, the ultimate goal is to have them love the ride and want to purchase the bikes.
The bike colors are inspired by the hotel's locations around the world like London and Los Angeles with the use of matte juniper, slate blue, vermillion and gold to bring a fresh summer vibe to each ride.
Trend Themes
1. Customized Collaboration - Bike designers and hotels working together to create branded and functional souvenirs for travelers.
2. Eco-friendly Transportation - Brightly colored and lightweight bicycles that offer a fun, reliable and environmentally friendly way to explore urban destinations.
3. Traveler Experience Retail - Hotels offering guests the option to purchase branded merchandise for an added souvenir, making for an enhanced traveler experience.
Industry Implications
1. Hospitality Industry - Hotels are developing new and innovative ways to enhance traveler experiences and offer a more extensive range of services.
2. Bicycle Manufacturing Industry - Bicycle manufacturers are partnering with brands to create distinctive souvenirs that offer travelers a fun and practical mode of transportation.
3. Tourism Industry - As eco-friendly tourism gains popularity, bike rentals and other sustainable modes of transportation become more desirable to tourists and see a surge in demand.
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