The Nike Air Zoom Collection Boasts the Brand's Fastest Tech Yet
Meghan Young — June 17, 2015 — Fashion
References: news.nike
When it comes to races, seconds often determine the winner from the runner-up and that's where the Nike Air Zoom collection comes into play. It features the fastest and most responsive cushioning platform to date, ensuring athletes have an advantage over their competitors any day of the week. Celebrating the 20th anniversary of the design hasn't slowed it down one bit.
Instead, the Nike Air Zoom collection -- which is made up of the Pegasus 32, Elite 8, Odyssey, Structure 19 and Vomero 10 -- boasts "tightly-stretched tensile fibers woven inside a pressurized Nike Air unit. When the athlete’s foot touches down, the fibers compress to cushion the impact before quickly snapping back to their original state, generating an explosive, powerful response off the ground," writes Nike.
Instead, the Nike Air Zoom collection -- which is made up of the Pegasus 32, Elite 8, Odyssey, Structure 19 and Vomero 10 -- boasts "tightly-stretched tensile fibers woven inside a pressurized Nike Air unit. When the athlete’s foot touches down, the fibers compress to cushion the impact before quickly snapping back to their original state, generating an explosive, powerful response off the ground," writes Nike.
Trend Themes
1. Responsive Cushioning - Disruptive innovation opportunity: Develop advanced cushioning technologies for athletic footwear that provide maximum responsiveness and energy return.
2. Fastest Tech - Disruptive innovation opportunity: Explore cutting-edge technologies to create even faster, lightweight sneakers that enhance athletes' performance.
3. Tightly-stretched Tensile Fibers - Disruptive innovation opportunity: Investigate the use of innovative materials and fiber technologies to create high-performance cushioning systems in various industries, such as sports equipment and healthcare.
Industry Implications
1. Athletic Footwear - Disruptive innovation opportunity: Apply responsive cushioning technologies to revolutionize the athletic footwear industry and offer superior performance to athletes.
2. Sports Equipment - Disruptive innovation opportunity: Integrate tightly-stretched tensile fibers and advanced cushioning technologies into sports equipment to optimize performance and reduce the risk of injuries.
3. Healthcare - Disruptive innovation opportunity: Adapt tightly-stretched tensile fibers and responsive cushioning technologies for medical devices and rehabilitation products to improve patient comfort and recovery.
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