Rakuten TV Launches a New Football FAST Channel Called FIFA+
References: rakuten & digitaltveurope
Rakuten TV is unveiling a new FAST football channel for sports fans across the U.K. The new channel will feature programs such as 'Captains: The Chosen Few,' 'The Happiest Man In The World: Ronaldinho,' 'Icons,' 'Bravas de Juarez,' and more. The channel will also showcase highlights, replays, and other content from FIFA games, including clips from the FIFA World Cup and the FIFA Women's World Cup.
“Sport has been an important vertical for Rakuten TV’s FAST offering, and adding FIFA+ to our line-up reinforces our strategy in always improving the service with recognizable and relevant brands to our local markets. We are thrilled to have them onboard and look forward in working together," said Cedric Dufour, Rakuten TV CEO and president.
Image Credit: Rakuten TV
“Sport has been an important vertical for Rakuten TV’s FAST offering, and adding FIFA+ to our line-up reinforces our strategy in always improving the service with recognizable and relevant brands to our local markets. We are thrilled to have them onboard and look forward in working together," said Cedric Dufour, Rakuten TV CEO and president.
Image Credit: Rakuten TV
Trend Themes
1. FAST Football Channels - Opportunity for the development of more FAST channels dedicated to football, catering to the growing demand for sports content.
2. Content Streaming Platforms - Disruptive innovation in the streaming industry can be found by expanding offerings with specialized channels like Rakuten TV's FIFA+.
3. Sports Entertainment Programming - There is an opportunity to create unique and engaging sports content by exploring the stories and highlights of iconic football figures.
Industry Implications
1. Media & Entertainment - Media companies can leverage the success of dedicated football FAST channels to attract a larger audience and generate new revenue streams.
2. Sports Broadcasting - Sports broadcasters can explore partnerships with streaming platforms to showcase exclusive content and reach a wider fanbase.
3. Digital Advertising - Digital advertisers have the opportunity to target a highly engaged audience on dedicated football FAST channels and optimize their ad campaigns.
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