Illustrator Meagan Morrison Redesigned NBA Uniforms as Luxury Fashion
Katherine Pendrill — June 10, 2015 — Lifestyle
References: bleacherreport & bustle
Fashion illustrator Meagan Morrison recently published a series of colorful sketches that depict her interpretation of designer basketball jerseys. Drawing inspiration from some of the world's high-end menswear designers, Morrison sketched out 10 different luxury NBA uniforms.
Rather than simply assigning each brand to a team at random, Morrison carefully considered the culture and reputation of each different team. She then matched each brand with the team that best complemented its distinct style. For example, Morrison combined the flashy culture of Miami Heat with the spunky designs of Moschino.
Some of the other noteworthy brands featured in the collection include Balenciaga, Dolce & Gabbana, Givenchy, Balmain and Saint Laurent. Taking cues from the most luxurious fashion houses, the thoughtful illustrations provide a fun and imaginative take on classic basketball jerseys.
Rather than simply assigning each brand to a team at random, Morrison carefully considered the culture and reputation of each different team. She then matched each brand with the team that best complemented its distinct style. For example, Morrison combined the flashy culture of Miami Heat with the spunky designs of Moschino.
Some of the other noteworthy brands featured in the collection include Balenciaga, Dolce & Gabbana, Givenchy, Balmain and Saint Laurent. Taking cues from the most luxurious fashion houses, the thoughtful illustrations provide a fun and imaginative take on classic basketball jerseys.
Trend Themes
1. Luxury Sportswear - Opportunities for designers to create luxury apparel for sports teams by integrating high-end fashion elements with traditional sportswear functionality.
2. Sportswear Crossover - Potential for international fashion brands to collaborate and create crossover collections that combine traditional sportswear with high-end fashion elements.
3. Fashion-inspired Athletic Apparel - Rising interest in fashion-inspired athletic apparel for everyday wear, as sports and fashion continue to merge together in popular culture.
Industry Implications
1. Fashion - Fashion industry players can explore potential collaborations with sports teams to create high-end, designer sportswear.
2. Sports Apparel - Opportunities for sports apparel companies to incorporate luxury and fashion elements into their products in order to appeal to a wider consumer base.
3. Athletic Footwear - Athletic footwear companies can work with fashion designers to create luxury, fashion-inspired sneakers that can be worn as part of everyday outfits.
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