This Summer Sportswear Collection from Adidas is Lightweight and Breathable
References: store.hypebeast & hypebeast
Adidas Originals fashion line has expanded its collection beyond shoes to create this summer sportswear line of graphic jerseys and tank tops for men. This line is infused with a fresh summer vibe that incorporates images representative of summer such as tropical beach sunsets that completely cover the entire jersey. This particular jersey is called the Baseball Palm Jersey and it has an identically patterned tank top to match.
This summer sportswear line from Adidas also includes a cloud printed tank top, which is entirely consumed by the cloud pattern. Each of the men's shirts are designed to combat the summer heat through the use of mesh materials.
Each shirt is branded with the traditional Adidas logo in either a solid white or solid black classic print across the chest.
This summer sportswear line from Adidas also includes a cloud printed tank top, which is entirely consumed by the cloud pattern. Each of the men's shirts are designed to combat the summer heat through the use of mesh materials.
Each shirt is branded with the traditional Adidas logo in either a solid white or solid black classic print across the chest.
Trend Themes
1. Graphic Apparel - Opportunity for brands to incorporate visually striking designs on their clothing to enhance aesthetic appeal.
2. Summer-themed Fashion - Potential for brands to create seasonal fashion lines that are inspired by symbols and imagery associated with summer.
3. Breathable Sportswear - Room for innovation in creating lightweight and breathable athletic apparel that offers comfort and performance benefits.
Industry Implications
1. Fashion & Apparel - An opportunity for clothing brands to experiment with unique patterns and designs in order to stand out in a crowded market.
2. Sports & Athletics - Potential for sportswear brands to develop innovative materials and technologies that improve the comfort and performance of athletic apparel.
3. Branding & Marketing - Brands can utilize creative visual elements on their clothing to enhance brand recognition and communicate a specific message or theme.
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