Envision a business card, a bus stop advertisement and a paper magazine insert—the most popular July 2015 print ideas transform the way we typically see and interact with these objects. Embracing the unconventional, creative marketers have turned these ordinary advertising tools into pocket-sized thumb war tools, goal post shelters and full-page leather magazine ads.
As well as delighting consumers with the unexpected, another tactic that continues to be popular is the use of humor, particularly with tough subject matter. Med Center does this in its ads by comparing the early stages of cancer to villainous historical figures, while yogurt brand makes light of dropping a fragrant "atomic bomb."
Comical marketing is pushed further by embracing ugly, as seen in ads by Darjeeling Sportswear and Freddo Ice Cream that feature awkward poses and uncomfortable faces.
Top 40 Print Concepts in July
38
Romantic Desert Lookbooks
The Spell and the Gypsy Collective Catalog Stars Emma Stern Nielsen
37
Tropical Poolside Photoshoots
Model Mathilda Price Showcases Swimsuits from Polish Brand Reserved
36
Authentic 70s Lookbooks
Alena Biohm is a Retro Vixen in the Latest Free People Catalog
35
Vintage Street Style Ads
The Latest Miu Miu Campaign Stars a Cast of Retrofied Models
34
Summer Haze Lookbooks
For Love & Lemons' Latest Catalog Stars Brazilian Beauty Marina Nery
33
Ugly Workout Campaigns
The Darjeeling Sportswear Ads Show that Fitness Isn't Always Hot
32
Subtly Sapphic Fashion Ads
The Balenciaga Fall Campaign Stars Kate Moss and Lara Stone
31
Invisible People Ads
The PopClik Headphones Campaign Helps Listeners Escape Boring Events
30
Urban Glam Fashion Ads
The Katy Perry Moschino Campaign Shows Off Her Pixie Haircut
29
Movie Spoiler Posters
This Series of Movie Posters Reveals the Endings of Classic Hollywood Flicks
28
Amorous Meal Ads
The Latest Pepsi Campaign Shows that "Perfect Couples Do Exist"
27
Kitsch British Lookbooks
The Latest House of Holland Catalog was Shot by Photographer Martin Parr
26
Brain Freeze Campaigns
Freddo Ice Cream Shows That Even in Pain, This Treat is Delicious
25
Edgy Jewelry Ads
The Latest Alexis Bittar Campaign Stars Actress Zoe Kravitz
24
Illusory Construction Coverings
The 'Unboxing Fyrklovern' Hints at What's Coming Soon to Stockholm
23
Color-Clashing Paint Ads
Battling Paint People Ads Reveal Colors That Do Not Complement Each Other
22
Leg-Flaunting Footwear Ads
Gisele Reprises Her Role as the Face of the Stuart Weitzman Campaign
21
Reality Star Cosmetic Ads
The Kendall Jenner Estee Lauder Campaign is Elegantly Red Hot
20
Flower Bomb Campaigns
The Activia Ad Confirms that "Yes, She Goes Too"
19
Leggy Fashion Ads
The Versace Fall Campaign Stars Karlie Kloss, Caroline Trentini and Lexi Boling
18
Wolf Pack Fashion Ads
The DSquared2 Campaign Stars Fei Fei Sun, Caroline Trentini and Joan Smalls
17
Playful Denim Campaigns
Sarah Jessica Parker is Tapped as the Face of Jordache Jeans
16
Child Humanist Campaigns
The Amnesty International Ad Shows Activism Can Start from Any Age
15
Victorian-Esque Fashion Ads
The Marc Jacobs Fall Campaign Stars Willow Smith
14
Buffer Zone Posters
Volkswagen's Posters Show Where It's Important to Keep a Safe Distance
13
Artistic Auto Ads
The Vauxhall Campaign Shows How 'Every One's an Original'
12
User-Friendly Juice Labels
MANA Juice Uses Simple Outlines of Fruits on Its Labels
11
Retro Luggage Ads
The Latest Rimowa Campaign Stars a Glamorous Alessandra Ambrosio
10
Handmade Conservation Ads
The 'Use Only What You Need' Water Campaign Uses Hand-Crafted Ads
9
Villainous Cancer Campaigns
The Med Center Compares Early Stages to Young Evil Historical Icons
8
Elegant Water Print Ads
Jennifer Aniston Reprises Her Role as the Face of the Smart Water Campaign
7
Goal Post Bus Stops
Copa America Turns Bus Stops into Goal-Shaped Football Ads
6
Authentic Leather Ads
LG's Magazine Insert Encourages Readers to 'Smell the Difference'
5
Female Football Campaigns
This Campaign Aims to Promote Female Football & Increase Youth Interest
4
Animal Shadow Posters
The Johannesburg Zoo Used Creative Cutouts to Advertise Night Tours
3
Thumb War Business Cards
Mario Yamasaki's Standout Business Card Hosts Space for a Finger Battle
2
Helpful Parking Billboards
Fiat's Interactive Billboard Delivers Parking Assistance
1
Rainbow Alcohol Branding
Royal Cargo and '358' Launched a Line of Multi-Colored Labels
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Subtle Smartphone-Friendly Printers
The Conceptual Samsung Image Box Instantly Offers Keepsakes
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Uniquely Themed Chocolate Bars
Compartés Launches Summer Chocolate Bar Capsules
Receipt-Inspired Graphic T-Shirts
McDonald's Turns Paper Receipts into the Made to Order Tee
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Photosensitive Book Experiences
Fruittella's the Outside Book is a One-Of-A-Kind Campaign
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Plastic Intervention Programs
Cleancult's Program Helps Households Make Sustainable Changes
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Marketing Creation Design Tools
Adobe Presents the New Express for Enterprise Tool
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Phygital Business Cards
Linq x Moo Paper Cards Merge Quality Prints with Digital Technology
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Limited Edition Diaper Prints
The Honest Company Blends Style and Practicality
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Cocoa Bean-Based Display Units
Mars Wrigley is Trialing a Second 'Cocoa Cardboard' Bean Display
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Furniture-Expressive Magazines
Flexform Creates the Somewhere Magazine to Highlight Designs
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Brand Refresh Preview Events
Closer Previews for Anticipation at a Lively Cheap Monday Event
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Alternative Butter Ads
Lurpak's Crush Expectations Redefines Plant-Based as Edgy, Not Earthy
Thermochromic Ink Packaging
Thermochromic Ink Enhances Go-GURT’s New Packaging Experience
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Ultra-Playful Planner Designs
ban.do Embraces Springtime with Its New Offerings
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Second Leather Design Campaigns
Montblanc and Wes Anderson Drop 100 Years of Meisterstück
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Plant-Based Coffee Campaigns
Minor Figures Launches the 'Dairy Disloyalty' Awareness Campaign
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Butter Aviation Promotions
Utterly Butterly Reignites its On-Pack Promotion with AeroSuperBatics