The Activia Ad Confirms that "Yes, She Goes Too"
Meghan Young — June 8, 2015 — Marketing
If there is one yogurt brand out there that has managed to make the conversation of bowel movements tasteful, it would be this one; the latest Activia ad campaign cleverly depicts women's bathroom visits as akin to a huge flower bomb. Accompanied by the tag line, "Yes, she goes too," the Activia ad suggests that even though nature also calls on women, it does so in a more pleasant way.
Conceived and executed by the Young & Rubicam ad agency based in Buenos Aires, Argentina, the Activia ad campaign goes beyond that by suggesting their yogurt is what makes women's bathroom experiences so pleasant. Hilarious, relatable and visually captivating, the print ads are hard not to notice.
Conceived and executed by the Young & Rubicam ad agency based in Buenos Aires, Argentina, the Activia ad campaign goes beyond that by suggesting their yogurt is what makes women's bathroom experiences so pleasant. Hilarious, relatable and visually captivating, the print ads are hard not to notice.
Trend Themes
1. Bowel Movement Humor - Disruptive innovation opportunities include creating humorous campaigns that make taboo topics more approachable.
2. Feminine Hygiene Representation - Disruptive innovation opportunities can be found in ads that challenge stereotypes and normalize women's bodily functions.
3. Visual Storytelling - Disruptive innovation opportunities lie in utilizing visually captivating ads to grab attention and convey a message effectively.
Industry Implications
1. Advertising - Disruptive innovation opportunities involve pushing boundaries and creating unconventional campaigns that stand out.
2. Food and Beverage - Disruptive innovation opportunities exist in creating unique ad campaigns that associate certain products with positive experiences.
3. Personal Care - Disruptive innovation opportunities can be found in challenging societal taboos and creating ads that empower and normalize personal care routines.
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