Jennifer Aniston Reprises Her Role as the Face of the Smart Water Campaign
Meghan Young — June 9, 2015 — Marketing
References: drinksmartwater & fashiongonerogue
American actress Jennifer Aniston's glowing personality is in full effect in the latest Smart Water campaign. As the face of the brand, it's only natural that she would bring her effortless elegance to the photoshoot while also imbuing a sense of sense of a healthy and happy lifestyle many women (and men) will want to aspire to. A
Although that doesn't all come in a plastic bottle, the Smart Water campaign does a good job alluding to it. Visualizing the tag line, "Vapor-instilled water, inspired by the clouds," it's easy to see why people will want to aspire to such a status. The ad campaign was shot on location in Los Angeles, California, by photographer Ruven Afanado. It's captured in black and white for a more timeless aesthetic.
Although that doesn't all come in a plastic bottle, the Smart Water campaign does a good job alluding to it. Visualizing the tag line, "Vapor-instilled water, inspired by the clouds," it's easy to see why people will want to aspire to such a status. The ad campaign was shot on location in Los Angeles, California, by photographer Ruven Afanado. It's captured in black and white for a more timeless aesthetic.
Trend Themes
1. Healthy Lifestyle as a Status Symbol - There is an opportunity for luxury brands to position themselves as a marker of healthy lifestyles and a status symbol, particularly in the wellness and beauty industries.
2. Sustainability in Packaging - There is potential for innovation in developing sustainable and eco-friendly packaging options in the beverage industry, especially for premium water brands that focus on healthy living and environmental consciousness.
3. Celebrity Endorsements for Brand Image - Celebrity endorsements can be a powerful tool for luxury brands looking to increase their brand image and attract consumers who aspire to emulate the lifestyle associated with these celebrities, particularly in the fashion and beauty industries.
Industry Implications
1. Wellness - Luxury wellness brands could benefit from marketing themselves as a marker of healthy lifestyles and desirable status symbols, especially through partnerships with celebrities and influencers.
2. Beauty - Luxury beauty brands can also leverage healthy lifestyles and celebrity endorsements to position themselves as aspirational and desirable to consumers who value both beauty and wellness.
3. Beverage - There is an opportunity for premium water brands to innovate and develop more sustainable and eco-friendly packaging options that align with their focus on healthy living and environmental consciousness.
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