Freddo Ice Cream Shows That Even in Pain, This Treat is Delicious
Meghan Young — June 8, 2015 — Marketing
Freddo Ice Cream takes a different approach when advertising its frozen treat. Instead of focusing on the different flavors or how refreshing a scoop or two is during a hot summer day, its campaign images hilariously capture children in the midst of a brain freeze. As painful as the experience might be, the ice cream itself remains as delicious as ever.
Conceived and executed by the Young & Rubicam ad agency based in Buenos Aires, Argentina, the Freddo Ice Cream ad campaign was art directed by Emanuel Ventura with creative direction by Lisandro Grandal and Fernando Tchechenistky. The playful images of the suffering children were captured by photographer Andres Slater in studio for the best effect.
Conceived and executed by the Young & Rubicam ad agency based in Buenos Aires, Argentina, the Freddo Ice Cream ad campaign was art directed by Emanuel Ventura with creative direction by Lisandro Grandal and Fernando Tchechenistky. The playful images of the suffering children were captured by photographer Andres Slater in studio for the best effect.
Trend Themes
1. Humorous Advertising - Opportunity for businesses to create campaigns that use humor to capture attention and engage with audiences.
2. Emotional Marketing - Opportunity for businesses to evoke strong emotions in their advertising to create memorable and impactful campaigns.
3. Contrasting Imagery - Opportunity for businesses to use contrasting visuals to highlight the positive aspects of their products or services.
Industry Implications
1. Advertising - Disruptive innovation opportunity for ad agencies to find unique and creative ways to promote products or brands.
2. Food and Beverage - Disruptive innovation opportunity for food and beverage companies to create unconventional and captivating advertising campaigns.
3. Photography - Disruptive innovation opportunity for photographers to experiment with different styles and concepts in commercial photography.
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