The Latest Rimowa Campaign Stars a Glamorous Alessandra Ambrosio
Meghan Young — June 25, 2015 — Marketing
References: rimowa & fashiongonerogue
The latest Rimowa campaign is taking a page from the celebrated modern silent film, The Artist. From the retro flapper chic fashion to the adorable Jack Russell Terrier that appears in some of the images, it's hard to deny that this is the case. Of course, the black and white Rimowa campaign does boast a bit of color in the form of the luggage people showcased.
Starring Victoria's Secret Angels Alessandra Ambrosia, the Rimowa campaign gives the brand a good dose of glamor. Starring alongside male model Johannes Hubels, the Brazilian beauty is an elegant vision in luxury travel wear that harks back to a romantic time for journeying around the globe -- which can be recaptured through this collection.
Starring Victoria's Secret Angels Alessandra Ambrosia, the Rimowa campaign gives the brand a good dose of glamor. Starring alongside male model Johannes Hubels, the Brazilian beauty is an elegant vision in luxury travel wear that harks back to a romantic time for journeying around the globe -- which can be recaptured through this collection.
Trend Themes
1. Retro Travel Fashion - Opportunity to create vintage travel wear that harks back to a romantic time.
2. Black and White Advertising - Opportunity to promote modern products with a vintage touch through black and white advertising.
3. Luxury Luggage - Opportunity to create luxury, high-end luggage with a focus on design aesthetics.
Industry Implications
1. Fashion - Fashion industry can capitalize on the trend by creating vintage travel wear and accessories.
2. Advertising - Advertising industry can promote modern products with a vintage touch through black and white advertising.
3. Travel & Tourism - Travel & tourism industry can market luxury, high-end luggage with a focus on design aesthetics to upscale customers.
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