The Kendall Jenner Estee Lauder Campaign is Elegantly Red Hot
Meghan Young — June 12, 2015 — Marketing
References: esteelauder & fashiongonerogue
The Kendall Jenner Estee Lauder ad campaign once again solidifies the fact that this reality TV star is paving the way to being a successful and celebrated model. Considering that the industry is now considering increasing their rates based on their social following, it's only natural that this Kardashian sister would climb up the ranks sooner rather than later.
Channeling a spirit much more mature than her years, the Kendall Jenner Estee Lauder ad campaign shows her dressed absolutely elegantly in a red hot pantsuit and a more casual leather jacket. Not disappointing fans with her first ever print advertisement, the brunette beauty is flawless with straight hair, smokey eyes and red lips.
The Kendall Jenner Estee Lauder ad campaign revolves around the brand's 'daring and inspirational' Modern Muse Le Rouge fragrance.
Image Credit: Estee Lauder
Channeling a spirit much more mature than her years, the Kendall Jenner Estee Lauder ad campaign shows her dressed absolutely elegantly in a red hot pantsuit and a more casual leather jacket. Not disappointing fans with her first ever print advertisement, the brunette beauty is flawless with straight hair, smokey eyes and red lips.
The Kendall Jenner Estee Lauder ad campaign revolves around the brand's 'daring and inspirational' Modern Muse Le Rouge fragrance.
Image Credit: Estee Lauder
Trend Themes
1. Social Influence Modeling - Marketing campaigns that base their models on social media influencers and the value of their followers can pave the way for success.
2. Mature Youthfulness Trend - The trend of showcasing young models with a more mature look opens up an opportunity for a disruption in the traditional beauty industry.
3. Print Advertising Reinvention - The success of Kendall Jenner's first print advertisement highlights an innovative method of reinventing the traditional print advertising industry.
Industry Implications
1. Beauty - The beauty industry can leverage social media influencers and the trend of showcasing mature youthfulness to target younger audiences.
2. Fashion - The fashion industry can use innovative print advertising methods to target their audience in a more effective way.
3. Marketing - Marketing agencies can offer a range of social influence modeling services to businesses seeking a competitive edge in their advertising campaigns.
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