The PopClik Headphones Campaign Helps Listeners Escape Boring Events
Meghan Young — June 11, 2015 — Marketing
References: adeevee
In life, there are things people hate to do and there are things that make these hateful things easier to bare; that is where this headphones campaign comes into play. Created for PopClik, it depicts people who have become invisible. Instead of not being noticed, they have retreated into an escape for a boring event -- be it church with the family, fishing with grandpa or sitting next to an annoying couple on a plane.
Conceived and executed by Bravo/Y&R, an ad agency based in Miami, United States, the headphones campaign was art directed by Demian Nájera with creative direction by Carmelo Rodríguez and Willy Lomana. The agency writes, "Sometimes life calls for an escape, but can you go anywhere? Life’s duties and oblations can feel smoother thanks to the pure sound and unique design that Popclik headphones and earphones offer."
Conceived and executed by Bravo/Y&R, an ad agency based in Miami, United States, the headphones campaign was art directed by Demian Nájera with creative direction by Carmelo Rodríguez and Willy Lomana. The agency writes, "Sometimes life calls for an escape, but can you go anywhere? Life’s duties and oblations can feel smoother thanks to the pure sound and unique design that Popclik headphones and earphones offer."
Trend Themes
1. Escape Headphones - Headphones that provide an immersive escape from boring events, allowing users to retreat into their own world.
2. Invisible People - Using the concept of invisibility to capture attention and convey a sense of escape from undesirable situations.
3. Pure Sound Design - Headphones and earphones with unique designs and superior sound quality to enhance the escape experience.
Industry Implications
1. Advertising and Marketing - Opportunities for ad agencies to create captivating campaigns that tap into the desire for escape and innovation in headphones.
2. Consumer Electronics - Innovative headphone and earphone manufacturers exploring ways to incorporate escape-themed designs and superior sound quality into their products.
3. Entertainment and Media - Collaboration opportunities with headphone brands to promote escapism in various media forms, such as movies, TV shows, and music.
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