The Latest Alexis Bittar Campaign Stars Actress Zoe Kravitz
Meghan Young — June 12, 2015 — Fashion
References: alexisbittar & fashiongonerogue
The Alexis Bittar Fall 2015 ad campaign is an undeniably edgy one. Diverse, youthful and full of a rebellious spirit, it stars actress and singer Zoe Kravitz. Although the celebrity offspring (and now celebrity in her own right) recently debuted a short hairstyle, she is captured in the Alexis Bittar campaign with waist-length box braids which adds to the witchy look in general.
Wearing a black dress and baring her many tattoos, Zoe Kravitz is completely herself in the Alexis Bittar Fall 2015 ad campaign. Tying into the campaign itself is a stunning choker and chain that links to a bejewelled poodle pin -- making it seem as though she is being walked by a dog. Utterly captivating, the Alexis Bittar ad is overall minimalist.
Wearing a black dress and baring her many tattoos, Zoe Kravitz is completely herself in the Alexis Bittar Fall 2015 ad campaign. Tying into the campaign itself is a stunning choker and chain that links to a bejewelled poodle pin -- making it seem as though she is being walked by a dog. Utterly captivating, the Alexis Bittar ad is overall minimalist.
Trend Themes
1. Edgy Jewelry Ads - Jewelry ads are becoming edgier and more rebellious, with a focus on diversity and rawness.
2. Celebrity Endorsement - More fashion brands are partnering up with celebrities to lend their image for product promotion, creating unique and impactful campaigns.
3. Minimalist Branding - Brands are utilizing minimalism in their advertising, showing that sometimes less is more in creating a striking image that resonates with audiences.
Industry Implications
1. Jewelry - Jewelry manufacturers are increasingly looking for edgier and more diverse marketing tactics to appeal to younger generations of consumers and differentiate themselves in an increasingly competitive market.
2. Fashion - Fashion brands can benefit from partnering with high-profile celebrities who can help expand their reach and promote their products, as well as create a unique and memorable image or persona for their brand.
3. Advertising - Advertising agencies can help clients experiment with new and unconventional approaches to campaign design, such as utilizing minimalism or rawness, that can help them stand out from the plethora of ads consumers are exposed to every day.
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