The Amnesty International Ad Shows Activism Can Start from Any Age
Meghan Young — June 12, 2015 — Marketing
References: adeevee
The latest Amnesty International ad campaign is a powerful one. It revolves around the idea that "all the big human rights defenders used to be little once." With this in mind, people can walk away with a sense of responsibility not only for their own actions and beliefs, but those they help to shape in young children.
But more than that, the Amnesty International ad campaign speaks directly to children. Not only does it depict Gandhi, Martin Luther King and Nelson Mandela as around their age, it also challenges them to "take part in our Rights in the Eye photography contest with your class" to "help Amnesty International fight for human rights."
Utterly encouraging, the Amnesty International ad campaign hopes to waken the defender in children.
But more than that, the Amnesty International ad campaign speaks directly to children. Not only does it depict Gandhi, Martin Luther King and Nelson Mandela as around their age, it also challenges them to "take part in our Rights in the Eye photography contest with your class" to "help Amnesty International fight for human rights."
Utterly encouraging, the Amnesty International ad campaign hopes to waken the defender in children.
Trend Themes
1. Youth Activism - Disruptive innovation opportunity for companies to adopt policies that encourage youth activism and support their involvement in social causes.
2. Education for Human Rights - Disruptive innovation opportunity for restructuring the education system by incorporating subjects that educate and promote awareness about human rights.
3. Child Influencers - Disruptive innovation opportunity for companies to partner with child influencers and use their platforms to raise awareness and advocate for human rights and activism.
Industry Implications
1. Education - The education sector has a disruptive innovation opportunity to reshape the curriculum and integrate human rights education and advocacy in schools and universities.
2. Marketing and Advertising - Marketing and advertising industries have a disruptive innovation opportunity to use their platforms and campaigns to raise awareness and encourage youth involvement in human rights activism.
3. Non-profit Organizations - Non-profit organizations have a disruptive innovation opportunity to engage and empower children and youth to become human rights defenders, using their creativity and platforms to champion the cause.
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