Interactive movie promotions are an excellent way to make consumers and moviegoers feel like they are a part of the product or contributors to the experience, allowing for a stronger bond.
There are a number of ways to make movie promotions more interactive, and more than just a one-way stream of information from movie promoter to moviegoer. Technology has made it possible to create spectacular promotional billboards and multimedia elements that draw people into the movie rather than passively look at a poster about it.
The advent of social media has also allowed for a whole new level of creativity when promoting movies. Social media has given influential social media users a voice that promoters are obliged to listen to, making them feel like a part of the process.
Interactive movie promotions are the way forward, and the growth of technology and the limitless creativity of promoters means the sky is the limit for how far you can take them.
19 Interactive Movie Promotions
From Location-Based Movie Promos to Interactive Movie Previews:
Rahul Kalvapalle — Sep 11, 2014 — Marketing

18
Interactive Beer Films
The Kokanee 'It's the Movie Out Here' Contest is Making Movie History

17
Movie Streamer Prom Dates
Muthana Sweis Asked Netflix to Be His Prom Date, and Netflix Said Yes
16
Violent Movie Promotions
More 'Terminator Salvation' Artwork Hits the Web
15
Movie-Unlocking Beer Bottles
Grolsch's Movie Unlocker Bottles Let You Pay for a Movie with Beer
14
Fiery Avian Movie Crossovers
Angry Birds Rio is Now Available for App-Obsessed Fans
13
Crowdsourced Skit Scripts
Southwest Airlines Solicits Tweets From Passengers for a Twit-Com
12
Location-Based Film Screenings
Volkswagen 'See Film Differently' Campaign Heads to the London Zoo
11
Augmented Movie Posters
This Ad Promotes the 'Into the Storm' Movie with AR Tornadoes
10
Cinema Funvertising
MK2 VoD Service Captures Theater Audience's Attention
9
Crowdsourced Fast Food Films
McDonald's McBites Contest Encourages People to Create Mini Films
8
Prank Movie Promotions
'The Last Exorcism' on Chatroulette is Frighteningly Hilarious
7
Peer-to-Peer Movie Premieres
Paramount's "The Tunnel" is Set to Premiere on BitTorrent
6
Epic Space Movie Contests
Supporting Star Wars: Force for Change Could Land You a Star Wars Role
5
Golden Ticket Movie Promos
"The Wackness" Holds Willy Wonka-Style Skunk Giveaway
4
Movie Trailer Scavenger Hunts
The New Campaign for the Dark Knight Rises is Interactive
3
Interactive Movie Previews
The 'Scott Pilgrim vs. the World' Trailer is a Classic Video Game
2
Scratch & Sniff Movies
Moviegoers Experience Smell of Rotten Meat & Dusty Books
1
Location-Based Movie Promos
SCVNGR 'Eat Pray Love' Challenges Send You On Your Own Sabbatical
Related Ideas
Optimized Movie-Goer Jackets
M&M's Dropped a Snack Jacket to Enhance the Theater Experience
Immersive Holographic Projectors
The Twelvetooo Mini Holographic Projector Has More Than 50 Themes
Experimental Film Motels
The Mountain Dew Borderlands Motel Brings the Video Game to Life
Branded AI-Generated Short Films
KFC Philippines Captures Attention with AI-Generated Films
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
Mood-Based Movie Ideas
FeelFlix Matches Movies to Your Mood, Offering Personalized Recommendations
AI Movie Poster Generators
AI Movie Poster Generator Creates Impactful Promotional Materials
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Promotional Metaverse Experiences
Warner Bros. Debuts [Beetlejuice] Escape the Afterlife on Roblox
AI-Driven Media Recommendations
Tubi Scenes Helps Viewers Quickly Discover Movies & TV Shows
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
AI Banner Creation Tools
BannerBot Creates Customizable AI Banners and Videos for Promotions
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Candy-Inspired Holiday Movies
M&M’s x 'Red One' Collaboration Brings Humor to Holiday Movie Nights
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
AI-Driven Customer Loyalty Systems
TurboPush Aims to Streamline Digital Loyalty Programs
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Influencer Marketing Platforms
Aspire Introduced its 'YouTube Shorts Integration'
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Theater-Quality Short-Throw Projectors
The Formovie Theater Premium Has ALPD RG+ 4.0 Technology
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
4/20-Inspired Pizza Promotions
Pizza Pizza Relaunches its Iconic Pizza Pre-Rolls for 4/20
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Candy-Supported Movie Events
M&M's® Partners with Outdoor Summer Movie Events in Canada
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Cinematic Potato Partnerships
Albert Bartlett Partnered with Warner Bros. for A Minecraft Movie
Nostalgic Video Rental Pop-Ups
KitKat is Bringing Back Blockbuster to Help Fans "Break Better"
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
In-Car Blockbuster Services
Mercedes-Benz Unites with Sony Pictures to Enhance the RIDEVU Service
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Senior-Focused Live Programming
ONSCREEN Introduces a New Pioneering Initiative — ONSCREEN Live
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Immersive Anime Events
The 'ANIME TOKYO NIGHT' Projection will Bring Anime Series to Life
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Creative Writing Hubs
Prompt IQ Helps Writers Share, Discover, And Test Creative Writing Ideas
Interactive Fantasy Universe Attractions
VIBRANT Debuts DUNGEONS & DRAGONS: The Immersive Quest
Social Content Creators
SmilesFlow Lets You Create Unique, Interactive Content for Sharing
Celebratory Musical Snack Campaigns
This Butterkist Wicked Promotion Celebrates the Upcoming Movie
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Premium Mobile Advertising Applications
Discord is Expanding its 'Video Quests' to Mobile
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AI Viral Video Makers
AIVideo Creates Viral Videos With Just a Prompt
Rewarding Ketchup Ads
Heinz's Post-Post Credits is the First Ad Interrupted by a Movie
Film Festival Retail Events
The TIFF Pop-Up Shop Features Exclusive 2024 Merch and Apparel
Cinema-Inspired Chocolates
A24 Movie Chocolate Shares the Flavors of Beloved Theater Refreshments
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Movie Ticketing Company Relaunches
MoviePass Launches 'Dream Bigger' Campaign
AI-Advanced 3D Product Tours
Kaon Interactive Introduces Kaon Demo360+TM
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Mobile Collagen-Branded Trucks
Revive Collagen Boosts Engagement with Branded Mobile Truck
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Automated Video Creation
Flow Studio Generates Quality Videos from Text Prompts with No Editing
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Travel Influencer Initiatives
Klook Unveils a New Travel Influencer Program for Micro-Influencers
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Spatial Storytelling Films
The Apple Immersive Submerged Trailer Teases Next-Gen Video Tech
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Emotive AI Actors
CreatorKit Helps Businesses Create Video Ads with Hyper-Realistic AI People
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Immersive Soccer Player Experiences
The Messi Experience Lets Visitors Interact Through AI
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Interactive Ad Tools
Create Interactive Ads for More Engagement and Installs with PlayBuild
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
Interactive Store Hubs
The Samsung Experience Store at Scarborough is a New Hub for Tech Lovers
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
AI Story Developing Apps
Story Diffusion Creates Comics and Storylines Based on Your Prompts
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Second-Screen Sidekicks
Pizza Hut's Hutty Turns Solo Sports Viewing into a Shared Experience
Interactive Image Mapping
Image Mapping Lets Businesses Create Designs Seamlessly
Interactive Educational Platforms
Nealfun.pro Offers Fun and Engaging Web Experiences for All
Company Culture-Enhancing Communication Tools
Motivosity Has Unveiled a New Feature Called Spaces
Personal Mood-Centered Entertainment
Moodflix Offers a Diverse Range of Content Based on Your Mood
Video Summary Tools
Video to Prompt Generator Creates Descriptions and Prompts from Videos
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Movie Recommendation Platforms
Film Finder Helps Discover Films Tailored to Your Taste in Seconds
Local Event Discovery Tools
'Place To Be' Helps Find and Share Events on an Interactive Map
Emotive Cinematic Experiences
Movies Of Mood Selects Films Based on Your Current Feelings
Entertainment Tracker Apps
Flickd Lets Users Track, Discuss, and Get Recommendations on Media
AI Movie Discovery Tools
Cinemaly Helps Users Discover Movies Easily with AI Search Features
Interactive Entertainment Board Games
MONOPOLY GO! Transforms Digital Mobile Game into Real Play
AI-Powered Local Recommendations
Epic Fusion Connects You to Your Ideal Local Spots Effortlessly
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Real-Time Movie Screening Alerts
CineFind Keeps Movie Goers in the Loop About Showtimes
Push Notification Tools
Contact Concert Enables Easy Push Notification Campaigns for Websites
Cinematic Exploration Tools
Cinema Roadmap Offers Interactive Maps for Film Enthusiasts
Dynamic Video Backdrops
FluidMotion Creates Customizable Animated Video Backgrounds
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Reading Promotion Pizza Deals
The Pizza Hut Book It! Promotion Celebrates 40 Years of Reading
Creative Hollywood-Themed Games
'Greenlight' Tasks Players with Pitching Ideas to Studio Heads
Movie Discovery Tools
Movie Picker Helps Find the Perfect Movie Fast with Personalized Suggestions
Decentralized Ad Platforms
City 17 Turns Everyday Screens Into Revenue-Generating Ad Displays
Social Proof Enhancement Tools
Proofify Boosts Businesses with Compelling Content and Reviews
AI Video Engagement
Videco Uses AI to Create Personalized, Interactive Sales and Marketing Videos
Interactive Image Tools
Interactivity Studio Makes Static Images Dynamic With Links and Media
Interactive Travel Showcases
Sseenn.app Creates 3D Globes To Highlight Your Travel Journey
Lead Generation Tools
GoodPromo Creates High-Converting Lead Forms and Landing Pages Easily
Poster Creation Templates
MakePoster Offers a Range of Design Options to Cater to Various Needs
Dynamic Discounting Tools
Promi Personalizes Discounts To Optimize Revenue For Ecommerce Merchants