"The Wackness" Holds Willy Wonka-Style Skunk Giveaway
Marissa Brassfield — February 13, 2009 — Marketing
References: thewackness & boingboing.net
Here's a movie promotion you won't see in the United States anytime soon: "The Wackness" is holding a Willy Wonka-style Golden Ticket competition. Bundled inside one of their first 1,000 DVDs is a golden ticket that entitles the bearer to a weekend trip for two to Amsterdam and a free bag of pot. Yes, pot, from the Hill Street Blues cafe.
You'll recall that in 1971's "Willy Wonka and the Chocolate Factory," the eponymous chocolatier bundled tickets to a tour of his chocolate factory in his candy bars. And now, some thirty years later, we've seen its modern real-life counterpart. Fabulous.
You'll recall that in 1971's "Willy Wonka and the Chocolate Factory," the eponymous chocolatier bundled tickets to a tour of his chocolate factory in his candy bars. And now, some thirty years later, we've seen its modern real-life counterpart. Fabulous.
Trend Themes
1. Golden Ticket Promotions - Opportunity to create engaging and interactive promotions by incorporating the concept of golden tickets.
2. Movie Tie-in Promotions - Using iconic movie references and themes to attract attention and incentivize consumer purchases.
3. Controversial Marketing Campaigns - Utilizing controversial elements such as cannabis to generate buzz and create unique promotional opportunities.
Industry Implications
1. Film Entertainment - Film production companies can leverage golden ticket promotions to enhance audience engagement and increase ticket sales.
2. Travel and Tourism - The travel industry can collaborate with movie promotions to offer exclusive travel experiences as part of the golden ticket prizes.
3. Cannabis and CBD - Cannabis retailers and producers can explore partnerships with film promotions to tap into a broader audience and showcase their products as unique prizes.
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