Southwest Airlines Solicits Tweets From Passengers for a Twit-Com
Going Like Sixty — March 21, 2009 — Pop Culture
References: blogsouthwest
Southwest Airlines is known for having a lot of fun and encouraging their flight attendants to be creative. A recent example, "The Rapping Southwest Flight Attendant," has gone viral.
Southwest is on Twitter and asked fans to Tweet the lines to a Twit-com. Southwest provided a cast of characters, a location and a destination. Between 10 AM and 11 AM CST, Southwest asked for Tweets at #swmovie. The lines were then “acted” by Southwest employees, and by early evening the Twit-com was on YouTube.com.
The script for the six minute video is on the Southwest blog Nuts about Southwest.
Southwest is on Twitter and asked fans to Tweet the lines to a Twit-com. Southwest provided a cast of characters, a location and a destination. Between 10 AM and 11 AM CST, Southwest asked for Tweets at #swmovie. The lines were then “acted” by Southwest employees, and by early evening the Twit-com was on YouTube.com.
The script for the six minute video is on the Southwest blog Nuts about Southwest.
Trend Themes
1. Crowdsourced Skit Scripts - Southwest Airlines uses crowdsourcing to create skit scripts for their Twit-com videos, creating unique and engaging content.
2. Viral Marketing Through Social Media - Southwest Airlines leverages the power of Twitter and YouTube to create viral marketing campaigns through entertaining videos like 'The Rapping Southwest Flight Attendant.'
3. Collaborative Content Creation - Southwest Airlines engages their fans and followers to actively participate in the creation of content, fostering a sense of community and loyalty.
Industry Implications
1. Airlines - Airlines can leverage crowdsourcing and social media to create innovative marketing campaigns and engage with their audience in a unique way.
2. Entertainment - The entertainment industry can explore the potential of crowdsourced skit scripts to create engaging and interactive content that resonates with their audience.
3. Social Media Platforms - Social media platforms can collaborate with brands to facilitate crowdsourced content creation, enabling unique and entertaining experiences for their users.
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