M&M's Dropped a Snack Jacket to Enhance the Theater Experience
Laura McQuarrie — November 14, 2024 — Marketing
To coincide with the theater premiere of Red One in the United States, M&M's launched a first-of-its-kind, limited-edition Snack Jacket to make the movie-going experience more enjoyable.
Movies are made better with snacks, but the challenge comes in trying to enjoy that popcorn or candy without making a mess in the dim theater light. The M&M's Snack Jacket considers all of a serious snacker's needs with outer pockets to store M&M's, a special napkin-dispensing sleeve, and a strap to securely hold a popcorn bucket. Additionally, there's a dedicated pocket for the safekeeping of movie passes, and a built-in light to help with finding a seat. Style-wise, the M&M's Snack Jacket takes after a fan-favorite M&M'S spokescandy, Red.
The snack-stashing jacket is dropping for the average retail price of a popcorn and M&M's combo at the movies ($11.75) and as a bonus, it includes a complementary annual movie pass.
Movies are made better with snacks, but the challenge comes in trying to enjoy that popcorn or candy without making a mess in the dim theater light. The M&M's Snack Jacket considers all of a serious snacker's needs with outer pockets to store M&M's, a special napkin-dispensing sleeve, and a strap to securely hold a popcorn bucket. Additionally, there's a dedicated pocket for the safekeeping of movie passes, and a built-in light to help with finding a seat. Style-wise, the M&M's Snack Jacket takes after a fan-favorite M&M'S spokescandy, Red.
The snack-stashing jacket is dropping for the average retail price of a popcorn and M&M's combo at the movies ($11.75) and as a bonus, it includes a complementary annual movie pass.
Trend Themes
1. Functional Fashion - The integration of practical elements like snack storage and built-in lighting into apparel redefines the functionality of everyday clothing.
2. Themed Merchandise - Leveraging popular media characters for fashion items creates a unique synergy that enhances brand engagement and fan loyalty.
3. Experiential Marketing - Creating products that enhance specific consumer experiences, such as movie-watching, showcases the potential for personalized and immersive marketing strategies.
Industry Implications
1. Apparel - Incorporating functional features into clothing offers new avenues for innovation in the fashion industry.
2. Entertainment - The development of accessories tailored for entertainment environments enhances customer satisfaction and engagement.
3. Food and Beverage - Collaborating on specialized products like the Snack Jacket can create new intersections between food brands and lifestyle.
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