Muthana Sweis Asked Netflix to Be His Prom Date, and Netflix Said Yes
Laura McQuarrie — April 15, 2014 — Marketing
References: netflix & creativecriminals
Having a Netflix date seems pretty common but 17-year old Muthana Sweis attempted something unusual when he asked Netflix if it would be his junior prom date. Sweis popped the question to Netflix on Twitter, asking if it would respond with a "yes" if his tweet got to 1,000 retweets. In about a day, Sweis' goal was met and Netflix agreed to "third wheel" Sweis and his date.
The premise of 'Netflix Goes to Prom' seems like it would be totally strange, but it actually turned out way cooler than you might think. To help Sweis get to prom in style, Netflix provided him with several movies as inspiration for his suit, ride and driver. Sweis chose a sharp Bond-style suit, the car from Grease and John Travolta in Grease look-alike as the chauffeur.
The premise of 'Netflix Goes to Prom' seems like it would be totally strange, but it actually turned out way cooler than you might think. To help Sweis get to prom in style, Netflix provided him with several movies as inspiration for his suit, ride and driver. Sweis chose a sharp Bond-style suit, the car from Grease and John Travolta in Grease look-alike as the chauffeur.
Trend Themes
1. Promposal Virality - The trend of using social media to create viral promposals presents opportunities for brands to engage with and support creative promposal ideas.
2. Branded Prom Experiences - Creating unique and memorable prom experiences, such as Netflix's 'Netflix Goes to Prom', allows brands to connect with the younger generation and build brand loyalty.
3. Influencer Marketing for Prom - Partnering with influencers to promote prom-related products or services presents a valuable opportunity for brands to reach a large audience and drive sales.
Industry Implications
1. Entertainment - The entertainment industry can explore partnerships with streaming platforms or social media influencers to create unique prom experiences or promote relevant content.
2. Fashion - Fashion brands can leverage the promposal trend to provide inspiration and guidance on prom outfits, offering potential for increased sales and brand exposure.
3. Transportation - Companies in the transportation industry can partner with brands or individuals to offer prom-related transportation services, allowing for a more personalized and trendy experience.
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