Paramount's "The Tunnel" is Set to Premiere on BitTorrent
Michael Hines — March 19, 2011 — Marketing
References: thetunnelmovie.net & fastcompany
"The Tunnel" is a new horror movie from Paramount pictures set to make its debut on the file-sharing application BitTorrent. BitTorrent and other file-sharing sites are currently the bane of Hollywood, as they offer a place for people to download almost any movie ever made for free.
"The Tunnel" is an Australian horror movie set in the abandoned subway tunnels of Sydney. Releasing "The Tunnel" on BitTorrent may sound like a terrible move from a business standpoint, but Paramount actually has a couple of cards up its sleeve.
The version of "The Tunnel" released on BitTorrent is a lean version when compared to the DVD version, which is set to be released simultaneously. The DVD version contains hours of behind-the-scenes footage and an alternate editing.
Paramount is taking a risk here trying to promote a straight-to-DVD horror flick with a free release online. I could see "The Tunnel" either netting no money in DVD sales or becoming a groundbreaking achievement in movie marketing. Only time will tell.
"The Tunnel" is an Australian horror movie set in the abandoned subway tunnels of Sydney. Releasing "The Tunnel" on BitTorrent may sound like a terrible move from a business standpoint, but Paramount actually has a couple of cards up its sleeve.
The version of "The Tunnel" released on BitTorrent is a lean version when compared to the DVD version, which is set to be released simultaneously. The DVD version contains hours of behind-the-scenes footage and an alternate editing.
Paramount is taking a risk here trying to promote a straight-to-DVD horror flick with a free release online. I could see "The Tunnel" either netting no money in DVD sales or becoming a groundbreaking achievement in movie marketing. Only time will tell.
Trend Themes
1. Peer-to-peer Movie Premieres - Opportunity to leverage file-sharing platforms for movie premieres, potentially disrupting traditional distribution channels.
2. Lean Version Releases - Potential to release lean versions of movies online to generate interest and drive sales of full DVD versions.
3. Straight-to-dvd Marketing - Exploring innovative marketing strategies by releasing movies straight-to-DVD and leveraging online platforms for promotion.
Industry Implications
1. Film Distribution - Opportunity for film distribution companies to explore the use of file-sharing platforms for premieres and generate new revenue streams.
2. Entertainment - Potential disruption in the entertainment industry with the release of lean versions of movies online and straight-to-DVD marketing.
3. Technology - Opportunity for technology companies to create secure file-sharing platforms that could be utilized for movie premieres and marketing campaigns.
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