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Albert Bartlett Partnered with Warner Bros. for A Minecraft Movie
Michael Hemsworth — January 30, 2025 — Marketing
References: albertbartlett & grocerytrader
Potato brand Albert Bartlett has partnered with Warner Bros. Discovery in the UK for the upcoming film A Minecraft Movie with an on-pack promotion to help get fans excited for the release. The promotion will see the brand's packs of potatoes branded with the film in mind alongside information on how fans can celebrate the occasion with the chance to win some exclusive prizes. The promotion requires fans to scan the QR code on the pack to enter their information, which will enter them in a weekly and grand prize draw that will see them getting the chance to win video games or even an adventure trip for four in the UK.
Senior Brand Manager at Albert Bartlett Thomas McInally commented on the promotion for A Minecraft Movie saying, "Excitement is growing around the highly anticipated launch of ‘A Minecraft Movie’. This collaboration will see us target both fresh and chilled shoppers in our first ever cross-category on-pack promotion, giving consumers the chance to win hundreds of prizes. We look forward to inspiring both new and existing consumers into crafting the ultimate meals with our potatoes."
Senior Brand Manager at Albert Bartlett Thomas McInally commented on the promotion for A Minecraft Movie saying, "Excitement is growing around the highly anticipated launch of ‘A Minecraft Movie’. This collaboration will see us target both fresh and chilled shoppers in our first ever cross-category on-pack promotion, giving consumers the chance to win hundreds of prizes. We look forward to inspiring both new and existing consumers into crafting the ultimate meals with our potatoes."
Trend Themes
1. Film-branded Grocery Promotions - Leveraging film partnerships in grocery promotions creates unique marketing opportunities and enhances brand visibility by tapping into popular culture.
2. Interactive Packaging Engagement - The use of QR codes on product packaging enhances consumer interaction, offering a digital experience that bridges physical products with digital content.
3. Cross-category Marketing Campaigns - Brands engaging in cross-category promotions can reach broader audiences, combining consumer segments to drive interest and sales across multiple product lines.
4. Film-branded Grocery Promotions - Leveraging film partnerships in grocery promotions creates unique marketing opportunities and enhances brand visibility by tapping into popular culture.
5. Interactive Packaging Engagement - The use of QR codes on product packaging enhances consumer interaction, offering a digital experience that bridges physical products with digital content.
6. Cross-category Marketing Campaigns - Brands engaging in cross-category promotions can reach broader audiences, combining consumer segments to drive interest and sales across multiple product lines.
Industry Implications
1. Fast-moving Consumer Goods - The integration of entertainment-themed promotions within FMCG can energize sales and increase brand loyalty among diverse consumer groups.
2. Entertainment Marketing - Collaborations between film studios and consumer brands open new avenues for promotional strategies that drive mutual engagement and benefit.
3. Digital Marketing Technology - Advancements in digital engagement tools, like QR codes, offer industries novel ways to connect with and captivate their audiences.
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