This Ad Promotes the 'Into the Storm' Movie with AR Tornadoes
Laura McQuarrie — September 3, 2014 — Marketing
References: facebook & digitalbuzzblog
When you have a film that's all about tornadoes, an augmented reality poster is a strong movie promotion tool that will bring the realism of the plot to life. This ad for the new 'Into the Storm' movie features a screen on the side of the road that reflects a live-feed of the road beyond it. In addition to this, the screen has fun with augmented reality, bringing in swirling tornadoes, crashing cars, lightning strikes and plenty of rain. On the other side of the screen is a flat poster where the camera is embedded, also promoting the movie with a more traditional style of poster.
If this augmented reality ad happens to look familiar, it's because it makes use of AdShel, which is also used in the 'Unbelievable Bus Shelter' by Pepsi Max.
If this augmented reality ad happens to look familiar, it's because it makes use of AdShel, which is also used in the 'Unbelievable Bus Shelter' by Pepsi Max.
Trend Themes
1. Augmented Reality Advertising - Integrating augmented reality technology into advertising campaigns offers an immersive and interactive experience for consumers, enhancing brand engagement.
2. Real-time Augmented Visuals - Utilizing real-time augmented visuals in promotional materials, such as movie posters, creates a dynamic and attention-grabbing way to capture audience interest.
3. Physical-digital Integration - Blending physical and digital elements in advertising, like embedding cameras in traditional posters, allows for unique and memorable brand experiences.
Industry Implications
1. Film and Entertainment - The film and entertainment industry can embrace augmented reality technology to engage audiences and create innovative promotional materials.
2. Advertising and Marketing - The advertising and marketing industry can capitalize on the use of real-time augmented visuals to deliver captivating campaigns and increase brand visibility.
3. Digital Out-of-home Advertising - The digital out-of-home advertising industry can explore physical-digital integration concepts to revitalize traditional advertising formats and attract consumer attention.
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