These inventive social media campaigns are effective ways to interact with fans, reward them and drive up your brand's number of followers. Every brand's social media strategy varies slightly, but these campaigns are awesome sources of inspiration. Whether you're launching a scavenger hunt across multiple social networks, or simply asking fans to "like" a page in order to trigger a positive action, social media campaigns are a dynamic way to get your brand's name to spread virally.
One of the most rewarding parts of getting fans to participate in a social media campaign is recognizing their efforts to get a brand's attention. A prime example of this is Wendy's 'Pretzel Bacon Cheeseburger Love Songs' campaign, which turned tweets from users into a humorous ode to burgers.
42 Inventive Social Media Campaigns
From Social Media-Based Shops to Facebook Tourism Tactics:
Laura McQuarrie — Jul 30, 2013 — Marketing
![Facebook Appreciation Ads](http://cdn.trendhunterstatic.com/phpthumbnails/107/107688/107688_1_230c.jpeg?auto=webp)
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Facebook Appreciation Ads
The Altoids Facebook Campaign Lets You Celebrate Your Individuality
![Social Media-Fueled Motto Campaigns](http://cdn.trendhunterstatic.com/phpthumbnails/188/188102/188102_1_230c.jpeg?auto=webp)
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Social Media-Fueled Motto Campaigns
This Ted Baker SS13 Campaign Encourages Tweeting Taglines
![Hunky Holiday Campaigns](http://cdn.trendhunterstatic.com/phpthumbnails/134/134679/134679_1_230c.jpeg?auto=webp)
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Hunky Holiday Campaigns
Isaiah Mustafa Brings Christmas Cheer as the Old Spice MANta Claus
38
Social Media Street Sign Ads
A Safe Driving Campaign Incorporates Social Media Icons with Signs
37
Crowdsourced Social Media Drawings
The 'Create My Tweet' Campaign Promotes the Samsung Galaxy Note
36
Crowdsourced Model Casting
'I am Levi's' Instagram Campaign Searches for Next Star
35
Social Media-Based Shops
The Kellogg's Social Media Shop Exchanges Cereal for Instagram Photos
34
Real-Time Coffee Product Promos
Nescafe Trades Beans for Likes in Creative Facebook Campaign
33
Confidence-Seeking Promotions
The Dove 'Who Inspired You?' Campaign Encourages Self-Esteem
32
Facebook Tourism Tactics
Obermutten Campaign Posts Fan Profiles on Village Wall
31
Social Media Singing Sites
The ‘Tweet Your Tweet’ Website Features a Bird to Sing Twit
30
Redefined Role Model Campaigns
Dove Social Media Campaign Aims to Expose Girls to New Role Models
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Social Media Criticizing Campaigns
These Crisis Photos Features the Effects of Social Media
28
Aqua-Saving Social Media Campaigns
The 'Close the Tap' Campaign Looks to Preserve Resources
27
Imitation-Busting Ads
Volkswagen’s ‘Original Click’ Campaign is Web-Savvy
26
Zero-Cost Social Photo Promos
Tribal DDB Instagram Campaign Builds Awareness of Agency
25
Unfollowable Social Media Accounts
Abarth's Twitter Marketing Campaign is 'Too Fast to Follow'
24
Personalized Social Media Profiles
The Schweppes Facebook Application Makes Customization Easy
23
Social Bromance Campaigns
Win a “Bro-cation” With Pepsi Max Australia ‘Top Mates
22
Virtual Red Carpet Campaigns
L'Oreal Paris India Helps Girls Everywhere Walk the Carpet at Cannes
21
Mariachi Band Campaigns
The Doritos 'Join the Tour' Social Media Contest is Musical
20
Musically Charitable Alcohol Ads
This Smirnoff Europe Ad Works with Disabled People to Raise Money
19
Cosmetic Social Media Campaigns
The Nars Satin Lip Pencil Collection Pinterest Project is Online
18
Instagram Denim Campaigns
The 'InstaShoot SS13' by Paper Denim & Cloth Relaunched the Brand
17
Facebook-Guided TV Campaigns
The 'Suits Recruits' Social Media Experience is Launching
16
Profile-Promoting Pop Dispensers
The Pepsi Like Machine Trades Free Cans for Facebook Likes
15
Phone-Trapping Beer Glasses
The 'Offline Glass' Forces You to Choose Between Your Phone or Beer
14
Jet-Setting Subway Stunts
The Fastweb Fastline Campaign Brought Italians to Tokyo in Seconds
13
Social Media-Controlled Tennis
The 'Tweet & Shoot' Campaign Lets Fans Lob Balls Using Twitter
12
Gift-Giving Pinterest Campaigns
Kotex Delivers Gifts to Pinners for 'Women's Inspiration Day
11
Social Media Prosecution Campaigns
The Trial by Timeline Analyzes Facebook to Reveal Your Crimes
10
Music-Themed Social Shopping
Diesel 'Calvi on the Rocks' Facebook Campaign is Interactive
9
Polar Bear PSA Petitions
The WWF All for Bear Campaign Succeeded with a $0 Media Budget
8
Emergency Contraceptive Deliveries
The Durex Condom Delivery Program Brings Protection When Needed
7
Crowdsourced Car-Capturing Videos
This Lexus Ad Campaign Stitched Together People's Instagram Pics
6
Extreme Sports Crew Contests
Record Epic Skills for Nike's 'The Chosen' Facebook Campaign
5
Social-Powered Car Campaigns
The Renault Clio Car is the First Carried by Likes on Facebook
4
Social Media Reality Shows
@SummerBreak Will Broadcast Only Through Online Platforms
3
Social Media Burger Songs
This Wendy's Social Media Campaign Turns Tweets into a Love Song
2
Moment-Sharing Apps
The 'Your Moments' App by Schweppes Makes the Mundane Beautiful
1
Social Media-Powered Vehicles
Mind Drive Has Been Working on a Car Powered by Social Media Posts
Related Ideas
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Humorous Brand Campaigns
The Ikea Rewards Program Embraces Its Late Arrival with Humor
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Auto-Focused AI Marketing Tools
Dealer Creative AI Boosts Social Media Content for Dealerships
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Social Media Analysis Tools
AI Share Of Voice Calculator Tracks Brand Visibility and Competitors
Soup Giveaway Campaigns
Heinz Launches a New Soup Giveaway Campaign with Sam Thompson
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Imperfect Cooking Campaigns
Knorr's #EffortIsEverything Campaign Celebrates Kitchen Mishaps
Customer-Driven Holiday Campaigns
Amazon's Holiday Campaign is Inspired by 5-Star Reviews
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Ice Cream Stick-Inspired Campaigns
KFC Brazil Gets Creative with Its 'Prize on a Bone' Campaign
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Restaurant-Focused AI Marketing Platforms
Birdeye Strives to Help Restaurant Increase Engagement
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Playful Hotel Campaigns
BWH Hotels Launches a Campaign to Reclaim Stolen Treasures
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Healthful Grocer Wellness Campaigns
United Supermarkets 28-Day Challenge Campaign is Rewarding
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
Social Media Analytics Tool
Track and Improve Social Media Growth with Hivehubai’s Analytics Tools
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Restaurant Marketing Platforms
Cheff Connect Helps Restaurants Create Custom Marketing Emails
Social Media Enhancers
Caption Generator Provides Custom Captions, Hashtags, and Music Suggestions
Transformative Social Media Platforms
WeAre8 is Designed to Prioritize Users Over Algorithms
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Brand-Influencer Collaboration Tools
Squad Debuts a New Sponsor Button on Famous Birthdays
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Custom Inspirational Quotes
Muse Combines Quotes with Creative Themes for Social Media
Nostalgic Fast Food Campaigns
'cheeky Maccas' Celebrates Australian Summer with a Road Trip
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Bean-Filled Chocolate Eggs
UKSnackAttack Shares Imaginative "Snackfishing" Content on Instagram
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Email Marketing Tracking Platforms
'Mailboard' Helps Marketers Track Competitors and More
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Festive Candy Campaigns
Swedish Fish Targets Gen Z with its 'Be Sel-Fish' Activation
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Travel Influencer Initiatives
Klook Unveils a New Travel Influencer Program for Micro-Influencers
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Festive Cream Cheese Campaigns
You’ve Got a Friend in Philly Acknowledges Holiday Highs & Lows
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Naturally Inspired Tourism Campaigns
The Slovenian Tourist Board Launches a New Campaign
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Data-Powered Second-Hand Trading Campaigns
Vinted Debuted the Re~invinted, a Data-Powered Campaign
AI-Powered Marketing Solutions
BrandPilot AI Unveils a New Marketing Campaign Management App
Budget-Friendly Airline Campaigns
Sunwing Vacations Debuts the Flynancial Advisor Campaign
Social Good Pastry Campaigns
Action Against Hunger and Wall’s Pastry Partnered for a Good Cause
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
Content Repurposing Tools
Swift Share Converts Blogs into Shareable Social Media Posts in Seconds
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Autonomous Marketing Tools
Skott Creates and Posts Automated Social and Blog Content Year-Round
Influencer Management Tools
Ogilvy Offers a Safety and Risk Management Tool for Marketing Brands
AI Engagement Assistants
Users Can Boost Social Media Engagement with AI Using 'Viral Reply'
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Social Media Content Creators
Social Media Kit Simplifies Carousel Posts with Figma Templates
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Game Marketing Tools
Conduit.gg is a Marketing for Game Developers That's Great for Social Media
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Launch Momentum Tools
ExtendHunt Boosts Visibility Through User-Driven Upvotes
Push Notification Tools
Contact Concert Enables Easy Push Notification Campaigns for Websites
Fresh Produce-Focused Campaigns
I Love Fruit & Veg from Europe Emphasizes Fresh European Produce
Consumer Values-Based Audiences
Givsly Debuts Values-Based Audiences to Streamline Marketing
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Gamified Inspiration Networks
Dailycrowds Gamifies Social Interaction for Motivation and Insights
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram