The 'Close the Tap' Campaign Looks to Preserve Resources
Jennifer Gosnell — May 10, 2012 — Social Good
References: theinspirationroom & closethetap
The 'Close the Tap' campaign by For the Love of Water out of Capetown, South Africa is hoping to encourage people worldwide to think about the usage of resources and cut back. Using the social media platforms of Twitter and Facebook, it encourages people to post on Facebook or tweet using the hashtag #CloseTheTap, which will close the electronic faucet featured on its site.
To do so, the company is hoping to get over 10,000 social media posts. This isn't just a frivolous effort to gain publicity; the campaign is looking to remind people that their efforts do matter and that every bit helps. This is why it providea some great messages to tweet/post to remind you and your friends that small efforts like peeing in the shower or cutting one day of meat out of your diet can have a huge impact on the amount of water being used. I personally went with "Meat-free Mondays FTW! I'll be saving up to 7,000ℓ every week! What will you do?"
With great statistics on fresh water around the site, the educational campaign seeks to remind people of their individual significance on the amount of water being wasted or saved in the world.
To do so, the company is hoping to get over 10,000 social media posts. This isn't just a frivolous effort to gain publicity; the campaign is looking to remind people that their efforts do matter and that every bit helps. This is why it providea some great messages to tweet/post to remind you and your friends that small efforts like peeing in the shower or cutting one day of meat out of your diet can have a huge impact on the amount of water being used. I personally went with "Meat-free Mondays FTW! I'll be saving up to 7,000ℓ every week! What will you do?"
With great statistics on fresh water around the site, the educational campaign seeks to remind people of their individual significance on the amount of water being wasted or saved in the world.
Trend Themes
1. Resource Conservation Campaigns - Social media is a powerful tool to promote resource conservation campaigns such as 'Close the Tap' by For the Love of Water, creating opportunities for organizations to leverage social media platforms to promote sustainable practices.
2. Individual Responsibility for Resource Conservation - The 'Close the Tap' campaign highlights the impact of individual efforts on resource conservation, creating opportunities for companies to encourage their customers to adopt sustainable practices.
3. Social Media for Environmental Education - The use of social media platforms to educate the public on environmental issues, such as 'Close the Tap' by For the Love of Water, presents opportunities for organization to leverage social media for environmental education.
Industry Implications
1. Nonprofit - Nonprofit organizations, such as For the Love of Water, can leverage social media platforms to promote their environmental campaigns and create awareness about sustainable practices.
2. Digital Marketing - The success of campaigns like 'Close the Tap' by For the Love of Water shows the efficacy of using social media platforms for digital marketing campaigns, presenting opportunities for marketing agencies to promote sustainable practices and products.
3. Water Management - Water management companies can benefit from promoting efforts towards resource conservation highlighted by campaigns like 'Close the Tap' by For the Love of Water.
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