Tribal DDB Instagram Campaign Builds Awareness of Agency
Katherinev123 — July 10, 2012 — Marketing
Advertising and marketing don't always have to cost a fortune, a fact that's highlighted by this Tribal DDB Instagram campaign. The Israel-based ad agency recently launched a campaign to promote its new office and work culture through the social photo app Instagram. Instead of spending millions on an advertising program, the company just used hashtags to share photos and video clips of its people, office and work environment and culture.
Officially called 'Officegram' and located under the username TribalDDB_Israel, the Tribal DDB Instagram campaign allowed users to see the different facets of the agency by using hashtags like #office life and #clients. It was launched on a zero-dollar budget, but the results were spectacular -- the campaign garnered about 67,000 Google search results in only 18 days and also captured 300 new friends for Tribal DDB.
Officially called 'Officegram' and located under the username TribalDDB_Israel, the Tribal DDB Instagram campaign allowed users to see the different facets of the agency by using hashtags like #office life and #clients. It was launched on a zero-dollar budget, but the results were spectacular -- the campaign garnered about 67,000 Google search results in only 18 days and also captured 300 new friends for Tribal DDB.
Trend Themes
1. Cost-effective Advertising - Using zero-cost social media campaigns and hashtags can be a disruptive innovation opportunity for businesses to promote their brand and reach a wider audience without spending a fortune.
2. Social Media Marketing - Leveraging social photo apps like Instagram for marketing purposes can provide businesses with a unique and visually appealing way to engage with their audience and showcase their products or services.
3. User-generated Content - Encouraging users to generate content through hashtags allows businesses to create a sense of community and authenticity, leading to increased brand awareness and customer engagement.
Industry Implications
1. Advertising - The advertising industry can explore the potential of zero-cost social media campaigns as a cost-effective alternative to traditional advertising methods, helping businesses reach their target audience in a more engaging and measurable way.
2. Marketing - The marketing industry can embrace social media platforms like Instagram to create innovative campaigns that leverage user-generated content and hashtags, enabling businesses to build brand awareness and connect with their audience on a more personal level.
3. Digital Media - In the realm of digital media, leveraging social photo apps and user-generated content can create disruptive opportunities for businesses to gain a competitive edge by utilizing visually compelling and authentic content in their marketing strategies.
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