The Renault Clio Car is the First Carried by Likes on Facebook
Laura McQuarrie — May 28, 2013 — Autos
References: dorstenlesser.nl & creativeguerrillamarketing
Social media agency Dorst & Lesser set up a campaign to show just how much love people have for the Renault Clio car. To do this, a giant teeter totter was set up, with the Clio on one side and a huge box to hold "likes" from Facebook on the other. Each time someone virtually "liked" the Renault Clio on Facebook, a real-life thumbs up cutout was added to the box.
When over 16,000 "likes" poured in, 60,000 people tuned in to Ustream to watch the seesaw tip live. The simple and effective campaign played up the Clio as 'The First Car Carried By Facebook Likes.' This is a brilliant way to take something virtual and turn it into something tangible.
When over 16,000 "likes" poured in, 60,000 people tuned in to Ustream to watch the seesaw tip live. The simple and effective campaign played up the Clio as 'The First Car Carried By Facebook Likes.' This is a brilliant way to take something virtual and turn it into something tangible.
Trend Themes
1. Social-powered Campaigns - More brands will utilize social media as a tool to gauge customer engagement and loyalty towards their products or services.
2. Interactive Marketing - There is a growing trend towards experiential marketing that captures attention, promotes engagement, and leaves lasting positive impressions.
3. Virtual to Physical Transformations - Brands will continue to look for innovative ways to transform digital interactions into tangible experiences.
Industry Implications
1. Automotive - Car companies can create interactive campaigns that show off their products in unique and interesting ways, leveraging social media to engage with consumers.
2. Social Media Marketing - Agencies can leverage social media tools to develop creative campaigns that drive engagement and awareness for their clients.
3. Event Planning and Activation - Experiential marketing agencies can create interactive events and activations for their clients that leave lasting impressions through social-powered engagements.
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