This Wendy's Social Media Campaign Turns Tweets into a Love Song
Laura McQuarrie — July 13, 2013 — Lifestyle
References: twitter & creativecriminals
For this Wendy's social media campaign, the fast food restaurant asked Twitter users to tweet about its new Pretzel Bacon Cheeseburger with the hashtag "PretzelLoveSongs." The tweets sent out by participating Twitter users were then compiled into a heartfelt song for the the 'Pretzel Bacon Cheeseburger Love Songs Vol. 1' commercial.
The hilarious commercial turns ordinary tweets like "this is the next level amazing" and "mmmm" into an outrageous song that shows the passionate love people have for this hybrid burger.
Even if your tweet wasn't included in the first version, Wendy's is collecting more tweets for its 'Pretzel Bacon Cheeseburger Love Songs Vol. 2.' on Facebook and Twitter. This is an awesome way to reward social media users for participating in a campaign.
The hilarious commercial turns ordinary tweets like "this is the next level amazing" and "mmmm" into an outrageous song that shows the passionate love people have for this hybrid burger.
Even if your tweet wasn't included in the first version, Wendy's is collecting more tweets for its 'Pretzel Bacon Cheeseburger Love Songs Vol. 2.' on Facebook and Twitter. This is an awesome way to reward social media users for participating in a campaign.
Trend Themes
1. User-generated Content - Wendy's social media campaign showcases the power of user-generated content by turning tweets into a creative and engaging love song.
2. Social Media Campaigns - This Wendy's campaign demonstrates the effectiveness of leveraging social media platforms to connect with and engage customers in a unique and entertaining way.
3. Viral Marketing - The viral nature of Wendy's Pretzel Bacon Cheeseburger Love Songs generates buzz and online visibility, driving brand awareness and customer engagement.
Industry Implications
1. Fast Food - The fast food industry can explore creative social media campaigns to interact with customers and generate buzz around new product launches.
2. Advertising - The advertising industry can learn from Wendy's approach of transforming user-generated content into compelling commercials that resonate with audiences.
3. Social Media - Social media platforms can benefit from partnering with brands to create engaging campaigns that encourage user participation and content creation.
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