These immersive bar experiences range from wine party tour buses that transport guests across London to star-studded scotch parties that bring iconic whiskey brands to life. With many consumers no longer content with simply grabbing a drink at the bar, many venues have sought new ways to engage customers.
One of the most popular ways that bars create an immersive environment is by adopting a unique theme. These themed bars often go beyond gimmicky drinks and quirky decor, to try and offer a more unique drinking experience. Some standout examples include a Breaking Bad-themed brewery tour, a winter-inspired whisky display and an aviation-accented airport bar.
In addition to giving their bar an interesting theme, many establishments also offer some aspect of entertainment. This can range from a multi-sensory gin tasting to live folk music. It is this interactive element that can help create a truly immersive bar experience.
25 Immersive Bar Experiences
From Wine Party Tour Buses to Star-Studded Scotch Parties:
Katherine Pendrill — Jan 12, 2016 — Business
25
Star-Studded Scotch Parties
Symphony in Blue Brand Activation Brings Together Theatre & Whisky
24
Password-Protected Bars
Bourbon & Branch is an Unmarked San Francisco Bar Serving Craft Cocktails
23
Wine Party Tour Buses
This Sparkling Wine Party Bus is an Upcycled 1968 London Routemaster
22
Discreet Prohibition-Inspired Bars
The Bootlegger is a New Speakeasy Located in London
21
Camping-Themed Restaurants
48 Urban Garden in Athens Features a Refurbished Airstream Kitchen
20
Vault-Inspired Whiskey Pop-Ups
This Pop-Up Glenmorangie Bar Delighted Fans in London
19
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
18
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
17
Seasonal Beer Experiences
The Stella Artois 'Give Beautifully' Campaign Includes a Pop-Up Bar
16
Lawn Bowling Bars
Toronto's Track & Field Venue Fuses Lawn Sports and Liquor
15
Speakeasy-Inspired Dining Experiences
This Restaurant Delivers the Full Speakeasy Experience
14
Golf-Inspired Liqueur Pop-Ups
This Mini Golf Southern Comfort Activation Was at Bestival 2015
13
Immersive TV-Themed Bars
This Immersive Brewery Experience is Based on the TV Show Breaking Bad
12
Immersive Whisky Ice Caves
Johnnie Walker Blue Creates Glacial Ice Experience
11
Multi-Sensory Gin Tastings
Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
10
Nose-Ingested Alcohol Clouds
This Bar Combines Meteorology and Mixology for a Boozy Adventure
9
Gin Garden Experiences
The MCA's Archie Rose Pop-Up Serves Up Handcrafted Cocktails
8
Folksy Pop-Up Bars
The Mumford & Sons Pop-Up Bar Launches a New Album and an Exclusive Beer
7
Aviation-Themed Airport Bars
This Heathrow Restaurant and Bar is Inspired by Vintage Jets
6
Human Tear Cocktails
The 'Bitter Tears' Workshop Teaches People to Make Drinks Out of Their Tears
5
Hostel Cocktail Parties
La Maison Cointreau Provides a Night of Upscale Entertainment
4
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
3
Multi-Sensory Scented Cocktails
The Ritz-Carlton Berlin Will Serve Perfume Themed Alcholic Drinks
2
Action Movie-Themed Restaurants
Walt Disney World is Opening an Indiana Jones-Themed Eatery
1
Corporate Wine Tours
Brooklyn Winery Offers Companies a Luxurious Wine-Themed Retreat
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Themed Celebrity Activations
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Festive Cocktail Bar Pop-Ups
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Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
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Demystifying Skincare Pop-Ups
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Ultra-Immersive Spa Experiences
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Chic Ballroom Interiors
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Icon-Led Travel Experiences
Airbnb Icons Offers Experiences Hosted by Icons in Music, Film, & More
Mysterious Actor-Centric Whisky Spots
Jameson Irish Whiskey's New Ad Stars Aaron Taylor-Johnson
Water-Themed Cocktail Bars
The Civil Works Cocktail Bar Debuts at the Waterworks Food Hall
Takeaway Tasting Menus
Ynyshir Partners with Uber Eats to Create a Tasting Menu for Home Delivery
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Immersive Charcuterie Showcases
The ALDI Charcuterie Chalet Provides Holiday Inspiration
Edgy Futuristic Activations
The Oakley Exoplanetary Bunker in Paris is Otherworldly
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Expansive Contemporary Bars
Method Co. Debuts Vessel, a Vintage Maritime Aesthetic Bar
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Luxuriously Immersive Spooky Experiences
The Fairmont Hotel Vancouver Presents Eerie Events
Experiential Chocolate Events
Ghirardelli's Sampling Experience in Toronto Offers Indulgent Treats
British-Inspired Winter Getaways
The Standard, High Line Launched its 'Hedge & Hearth' Experience
Nostalgic Light Installations
Toronto's Illuminarium is Launching 'LITE-BRITE: Worlds of Wonder'
Film-Inspired Whimsical Rental Homes
Airbnb Adds the Latest Addition to its Icons Program
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Wellness-Inclusive Boutique Hotels
The Bellyard Hotel in Atlanta Provides In-Room IV Therapy
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Premium-Quality VR Experiences
'Sandbox VR' in Toronto Offers Fully Immersive Journeys through VR
Galactic Cafe Experiences
The Star Wars-Themed Cafe in Tokyo Takes Fans to an Outer Galaxy
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Nostalgia-Inspired Experiences
Bubble Planet Creates a Sensory Journey with Distinct Bubble Rooms
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Immersive Scotch Whisky Journeys
The Macallan Celebrated 200 Years with a Multisensory Experience
AR-Suggested Cocktails
Threedium Developed 3D Cocktail Visuals for Tanqueray No.TEN
Festive Hotel Experiences
W Toronto's Festive Events Offer Elegance and Indulgence
Luscious Dining Bars
Ful Kyoto is an Artistically-Crafted Oasis in the Heart of a Bustling City
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Legendary Arena Events
Airbnb Launches the Ultimate Gladiator Experience at the Colosseum
Alcohol-Centric Pop-Ups
Maker’s Mark Bourbon Hosts an Immersive Holiday Experience
Major International Airport Pop-Ups
The Macallan Launched Immersive Pop-Ups at Airport Hubs
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Soft-Pink Wellness Bars
Yorkville Village’s BetterBar Offers Healthy Dining in Toronto
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Scandinavian-Inspired Yurt Pop-Ups
ABSOLUT will Host NORDIC by BarChef in Toronto
Immersive Coffee Boutiques
Nespresso Canada Has Launched a New Boutique in Montreal
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Espresso Martini Bars
NYC's Rose Room is Dedicated to a Beloved Coffee Cocktail
Experiential Lip Color Services
Lip Lab Toronto's Lipstick-Creation Experience is Customizable
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Antihero Escape Rooms
Aviation Gin Distillery Creates a 'Deadpool & Wolverine' Game Space
Collaborative Auction Experiences
Hospitality Meets Collectible Art Through This Auction Event
Interactive Fantasy Universe Attractions
VIBRANT Debuts DUNGEONS & DRAGONS: The Immersive Quest
Immersive Art Escape Rooms
Daydream Adventures Traps Players in an Enchanted Forest or Sci-Fi Cave
Multisensory Cocktail Menus
Synaesthesia Inspired the Spectrum Cocktail Menu at Fitz’s
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Experiential Tea Pop-Ups
The House of Caramelised Biscuit Immersed Guests in a New Brew
European Wine Stores
Thatcher’s Wine Recently Launched Its First Store in Los Angeles
Boozy Christmas Cocktail Packs
The Wonderland 12 Cocktails of Christmas is Available from BrewDog
Pop-Up Dining Experiences
Japanese Ski Resort Welcomes Alpine Cocktail Bar and Restaurant
Coffee-Wine Bar Hybrids
'Equal Parts' Opens Down the Road From its Sister Restaurant
Festive Bourbon Pop-Ups
The Winter Wheat Wonderland Brings a Taste of Kentucky to NYC
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Bookstore Wine Shops
New York's Bibliotheque Offers Rare Books and Great Wine
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Global Scotch Whisky Campaigns
DEWAR'S Debuts its 'Here's to the Story' Campaign
Immersive Icewine Festivals
The Niagara Icewine Festival Offers a Dynamic Mix of Winter Activities
Bakery Champagne Bars
Greggs Champagne Bar Pairs Savory Baked Goods with Glasses of Bubbly
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Festive Hotel Pop-Ups
IHG Hotels & Resorts Presents Chalet Programming and Holiday Activations
Immersive Art-Technology Installations
WNDR Museum Boston Will Feature 20 Exhibitions
Espresso Martini Flights
Starbucks Reserve Offers Unique Coffee Cocktail Experiences
AI-Generated Elizabethan Experiences
The Museum of Shakespeare Will Recreate 16th Century England
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Itinerated Travel Experiences
Shangri-La Toronto Offers Concierge-Led Walking Tours
Asian-Fusion Dining Experiences
The Lobby Bar Combines Culinary Arts with Vibrant Nightlife
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Bar-Strength Gourmet Cocktails
Gather Gourmet Cocktails Put an Indulgent Twist on Classic Serves
French Peach Liqueur Pop-Ups
Juliette Liqueur will Host an NYC Event with Bottle Engravings
Immersive Garden Bar Experiences
BLOOM Explores America's First Botanical Garden in NYC
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Riviera-Inspired Dining Experiences
Beaverbrook Hotel Presents Hot Air Balloon Dining
Whisky Culture Private Clubs
Craft Irish Whiskey Announces Exclusive Soho Whisky Club Partnership
Art-Inspired Whisky Events
Bulleit Frontier Whiskey Partnered with Ian Woods for a Custom Design
Automated Beverage Dispensing Solutions
Backbar Offers Automated Dispenser for Multiple Beverages
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Spring-Ready RTD Cocktails
Greenbar Distillery Offers Up Non-Alcoholic and Alcoholic Cocktails
Luxurious Whisky Home Products
Ashley Stark Home Boasts the Sleek Alba Gift Set
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
Dual-Floor Cocktail Bars
New York's Sip & Guzzle Offers a Unique Environment on Each Floor
Immersive Soccer Player Experiences
The Messi Experience Lets Visitors Interact Through AI
Handbag-Themed Bar Takeovers
Burberry Celebrates the Launch of its Rocking Horse Bag at MO Bar
VR Horror Hotel Experiences
Dracula's Hotel is an Immersive and Transportive Test of Fear
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Hot Milkshake Bars
Costa Coffee's Hot Milkshake Unbelieva-Bar is an Immersive London Pop-Up
Repurposed Train Carriage Experiences
Supperclub.tube Presents a Unique Six-Course Dining Event
Fantastical Brewing Experiences
The Cauldron NYC Hosts a Wizard Afternoon Tea Experience
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Exclusive Celebrity-Inspired Cocktail Menus
Frenchy Bar et Brasserie Presents an Eras Tour Menu
Railway-Tucked Speakeasy Bars
Cake Architecture Designs the Low-Lit New SOMA 2.0 Speakeasy
Seasonal On-Tap Cocktails
The Honey Moon Cocktail Bar Introduced a Series of Seasonal Flavors
Real-Time Night Life Maps
Bardar Provides Real-Time Information on Venues and Nightlife in Sydney
Festive Holiday Pop-Up Bars
The Legendary Lodge is Returning for the 2024 Season
Immersive Audio-Visual Installations
180 the Strand Unveils Its Latest Exhibition, 'Reverb'
Artful Listening Wine Bar
Leopold Banchini Architects Designs Goodbye Horses in East London
Pink Winter Pop-Ups
The Immersive Pink Pier Has Returned for Valentine's Day
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Alcohol-Friendly Burger Spots
Shake Shack Union Station Offers Burgers, Cocktails, and Art
cheerful holiday pop-up bars
Ginger’s Cocktail Bar offers Torontonians a festive retreat
Cinematic Music Experiences
Candlelight Hosts a Tribute to Hans Zimmer's Film Scores
Concert-Themed Cocktail Flights
Ruby Slipper's Eras Flight Makes Favorite Pop Songs Sippable
Reinterpreted Immersive Events
The Wizard of Oz 360 Experience Retells the Classic Tale
Zero-Proof Subscription Boxes
Raising the Bar's Boxes Boast Alcohol-Free Spirits, Mixers, and More
Sensory Museum Tours
The Dock Museum in Barrow Aims to Increase Accessibility for Blind Visitors
Boundless Art Exhibitions
The Frameless Experience Showcases Iconic Art Beyond Reality
Refined Italian Bars
Toronto's Bar Prima Boasts Dark Ambiance and Italian-American Dishes
Immersive Space Exhibitions
‘Beyond the Light’ Immerses Guests in NASA’s Scientific Discoveries
Luxurious Wine Pop-Ups
Kim Crawford will Host a Golden Wine Lounge at The Well Toronto
Light Garden Installations
Imaginarium360 is an Immersive Walkthrough Garden Event
Immersive Balloon Experiences
The Balloon Story Pop-Up Event is Whimsical and Imaginative
Restaurant-Expanding Wine Bars
London Restaurant Trullo Opens a Sophisticated Wine Bar Next Door
Transportive Cocktail Bars
Prequel & Co. Apothecary is an Immersive and Experimental Bar
Double-Decker Bus Tastings
Nyetimber Will Host a Tasting Event on a Double-Decker Bus at the Savoy
Miniature Martini Pairings
NYC’s The Tusk Bar Serves a Trio of Smaller Martinis with Oysters
Live Board Game Productions
Dungeons & Dragons The Twenty-Sided Tavern is Theatrically Interactive
On-Demand Distilleries
Diistil Empowers Bartenders to Create Bespoke Distillates
Unique Urban Event Hires
London is Renting Tube Stations, Cable Cars, and Piers for Private Hire
Experiential Workplace Rewards
Bondly Has Over 300 Experiences for Employers to Reward the Team