These immersive bar experiences range from wine party tour buses that transport guests across London to star-studded scotch parties that bring iconic whiskey brands to life. With many consumers no longer content with simply grabbing a drink at the bar, many venues have sought new ways to engage customers.
One of the most popular ways that bars create an immersive environment is by adopting a unique theme. These themed bars often go beyond gimmicky drinks and quirky decor, to try and offer a more unique drinking experience. Some standout examples include a Breaking Bad-themed brewery tour, a winter-inspired whisky display and an aviation-accented airport bar.
In addition to giving their bar an interesting theme, many establishments also offer some aspect of entertainment. This can range from a multi-sensory gin tasting to live folk music. It is this interactive element that can help create a truly immersive bar experience.
25 Immersive Bar Experiences
From Wine Party Tour Buses to Star-Studded Scotch Parties:
Katherine Pendrill — Jan 12, 2016 — Business
25
Star-Studded Scotch Parties
Symphony in Blue Brand Activation Brings Together Theatre & Whisky
24
Password-Protected Bars
Bourbon & Branch is an Unmarked San Francisco Bar Serving Craft Cocktails
23
Wine Party Tour Buses
This Sparkling Wine Party Bus is an Upcycled 1968 London Routemaster
22
Discreet Prohibition-Inspired Bars
The Bootlegger is a New Speakeasy Located in London
21
Camping-Themed Restaurants
48 Urban Garden in Athens Features a Refurbished Airstream Kitchen
20
Vault-Inspired Whiskey Pop-Ups
This Pop-Up Glenmorangie Bar Delighted Fans in London
19
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
18
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
17
Seasonal Beer Experiences
The Stella Artois 'Give Beautifully' Campaign Includes a Pop-Up Bar
16
Lawn Bowling Bars
Toronto's Track & Field Venue Fuses Lawn Sports and Liquor
15
Speakeasy-Inspired Dining Experiences
This Restaurant Delivers the Full Speakeasy Experience
14
Golf-Inspired Liqueur Pop-Ups
This Mini Golf Southern Comfort Activation Was at Bestival 2015
13
Immersive TV-Themed Bars
This Immersive Brewery Experience is Based on the TV Show Breaking Bad
12
Immersive Whisky Ice Caves
Johnnie Walker Blue Creates Glacial Ice Experience
11
Multi-Sensory Gin Tastings
Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
10
Nose-Ingested Alcohol Clouds
This Bar Combines Meteorology and Mixology for a Boozy Adventure
9
Gin Garden Experiences
The MCA's Archie Rose Pop-Up Serves Up Handcrafted Cocktails
8
Folksy Pop-Up Bars
The Mumford & Sons Pop-Up Bar Launches a New Album and an Exclusive Beer
7
Aviation-Themed Airport Bars
This Heathrow Restaurant and Bar is Inspired by Vintage Jets
6
Human Tear Cocktails
The 'Bitter Tears' Workshop Teaches People to Make Drinks Out of Their Tears
5
Hostel Cocktail Parties
La Maison Cointreau Provides a Night of Upscale Entertainment
4
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
3
Multi-Sensory Scented Cocktails
The Ritz-Carlton Berlin Will Serve Perfume Themed Alcholic Drinks
2
Action Movie-Themed Restaurants
Walt Disney World is Opening an Indiana Jones-Themed Eatery
1
Corporate Wine Tours
Brooklyn Winery Offers Companies a Luxurious Wine-Themed Retreat
Related Ideas
Film-Centric Mixology Kits
The Absolut x WICKED Exclusive Cocktail Kit Boasts Hidden Surprises
Themed Celebrity Activations
Sheraton Centre Toronto will Host Numerous Taylor Swift Experiences
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Interactive Tequila Installations
Patrón El Alto Hosted a Unique Pop-Up at Heathrow Airport
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
In-Person Gallery Experiences
Whataburger Museum of Art Brings Fan Creativity to Life at SXSW 2025
Modernized West Hollywood Hotels
Short Stories Hotel Blends Californian and European Elements
Festive Cocktail Bar Pop-Ups
Blitzen's Bar Puts a Seasonal Spin on Classic Cocktails & Mocktails
Fragrance-Inspired Airport Cafes
The Miss Dior Pop-Up at Changi Airport Offers a Unique Experience
Luxury Bowling-Inspired Installations
Jacquemus Brings Flair with an Immersive Store Experience
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Engaging Airport Activations
Immersive Aperol Experiences Transform Punta del Este Airport
Modern Japanese Restaurants
Kyuramen's Arcadia Design Concept Boasts an Immersive Atmosphere
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Japanese Listening Bar-Inspired Restaurants
Commune Design Revamps the JW Marriott Hotel Tower
Nature-Inspired Coffee Boutiques
Nespresso Opens a Retail Location in Yorkdale Shopping Centre
Cinema-Inspired Hotel Packages
The St. Regis Hotel Boasts the Cinematic Experience Room Package
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Mysterious Actor-Centric Whisky Spots
Jameson Irish Whiskey's New Ad Stars Aaron Taylor-Johnson
Water-Themed Cocktail Bars
The Civil Works Cocktail Bar Debuts at the Waterworks Food Hall
Immersive Fragrance Retail Locations
The Perfume Shop Experiential Store is Located in Stockport
Immersive Wine Experiences
NUMU Boutique Hotel Introduced its Rotating 'Wine Series'
Takeaway Tasting Menus
Ynyshir Partners with Uber Eats to Create a Tasting Menu for Home Delivery
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Immersive Charcuterie Showcases
The ALDI Charcuterie Chalet Provides Holiday Inspiration
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Edgy Futuristic Activations
The Oakley Exoplanetary Bunker in Paris is Otherworldly
Alpine Dining Experiences
Moncler and Luxottica Hosted a Meal on the Snow at a Ski Resort
Expansive Contemporary Bars
Method Co. Debuts Vessel, a Vintage Maritime Aesthetic Bar
Luxuriously Immersive Spooky Experiences
The Fairmont Hotel Vancouver Presents Eerie Events
Experiential Chocolate Events
Ghirardelli's Sampling Experience in Toronto Offers Indulgent Treats
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Wellness-Inclusive Boutique Hotels
The Bellyard Hotel in Atlanta Provides In-Room IV Therapy
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Premium-Quality VR Experiences
'Sandbox VR' in Toronto Offers Fully Immersive Journeys through VR
Fragrance-Focused Escape Rooms
The Perfume Shop Created the UK’s First Perfume-Themed Escape Room
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Nostalgia-Inspired Experiences
Bubble Planet Creates a Sensory Journey with Distinct Bubble Rooms
Alcohol-Centric Pop-Ups
Maker’s Mark Bourbon Hosts an Immersive Holiday Experience
British-Inspired Winter Getaways
The Standard, High Line Launched its 'Hedge & Hearth' Experience
Beautifying Pre-Concert Pop-Ups
Tequila Rose's Break in Case of Glam-ergency Refreshed Music Fans
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Festive Hotel Experiences
W Toronto's Festive Events Offer Elegance and Indulgence
AR-Suggested Cocktails
Threedium Developed 3D Cocktail Visuals for Tanqueray No.TEN
Festive Irish-Inspired Pop-Ups
Freehouse Collective Debuts the Barrelman: Spirits of Dublin Pop-Up
Collaborative Cosmo Experiences
Absolut x Paris Hilton Present the 'Absolut House of Cosmo'
Luscious Dining Bars
Ful Kyoto is an Artistically-Crafted Oasis in the Heart of a Bustling City
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Legendary Arena Events
Airbnb Launches the Ultimate Gladiator Experience at the Colosseum
Negroni Cocktail Bars
The Negroni Bar by Campari Serves Six Variations of the Serve
Soft-Pink Wellness Bars
Yorkville Village’s BetterBar Offers Healthy Dining in Toronto
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Scandinavian-Inspired Yurt Pop-Ups
ABSOLUT will Host NORDIC by BarChef in Toronto
Culturally Immersive Vacay Destinations
The Marriott Vacation Clubs Center on Experiences
Experiential Lip Color Services
Lip Lab Toronto's Lipstick-Creation Experience is Customizable
Immersive Scottish Distillery Experiences
The Aberfeldy Whisky Explorer Experience is Engaging
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Immersive Anime Events
The 'ANIME TOKYO NIGHT' Projection will Bring Anime Series to Life
Antihero Escape Rooms
Aviation Gin Distillery Creates a 'Deadpool & Wolverine' Game Space
Custom-Made Snacks
The KIND Bar Offers a Sensory Snack Experience
Distinct Tasting Menus
Enigma Yorkville is a MICHELIN-Star Toronto Restaurant
Interactive Fantasy Universe Attractions
VIBRANT Debuts DUNGEONS & DRAGONS: The Immersive Quest
Dating-Style Bar Discovery Platforms
Heineken® Debuts an Innovative Digital Platform — Bar Dating
Immersive Art Escape Rooms
Daydream Adventures Traps Players in an Enchanted Forest or Sci-Fi Cave
Luxurious Scotch Whisky Platforms
Johnnie Walker Has Introduced Johnnie Walker Vault
Major International Airport Pop-Ups
The Macallan Launched Immersive Pop-Ups at Airport Hubs
Multisensory Cocktail Menus
Synaesthesia Inspired the Spectrum Cocktail Menu at Fitz’s
Immersive Studio-Inspired Experiences
The NBC SNL50 Experience will Launch in NYC
Festive Bourbon Pop-Ups
The Winter Wheat Wonderland Brings a Taste of Kentucky to NYC
Experiential Tea Pop-Ups
The House of Caramelised Biscuit Immersed Guests in a New Brew
Pop-Up Dining Experiences
Japanese Ski Resort Welcomes Alpine Cocktail Bar and Restaurant
European Wine Stores
Thatcher’s Wine Recently Launched Its First Store in Los Angeles
Immersive Book-Influencer Events
Sheraton Centre Toronto will Host a Bookworm Bash
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Immersive Listening Home Experiences
The House of Sound in NYC Immerses into Sound
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Immersive Icewine Festivals
The Niagara Icewine Festival Offers a Dynamic Mix of Winter Activities
Fragrance Brand Tea Experiences
Radisson Blu Glasgow Partnered with Jo Malone London for Tea Event
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
Water-Inspired Cocktail Menus
The Water of Life (Eau de Vie) by Botanist Explores a Vital Element
Global Scotch Whisky Campaigns
DEWAR'S Debuts its 'Here's to the Story' Campaign
Jazz-Inspired Valentine's Experiences
Bisha Hotel to Host a Jazz Bar Experience and Pop-up Dinner
Bakery Champagne Bars
Greggs Champagne Bar Pairs Savory Baked Goods with Glasses of Bubbly
Festive Hotel Pop-Ups
IHG Hotels & Resorts Presents Chalet Programming and Holiday Activations
AI-Generated Elizabethan Experiences
The Museum of Shakespeare Will Recreate 16th Century England
Hybrid Shopping Ventures
Smartseller Unveiled an Integrated Concept at Nuremberg Airport
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Itinerated Travel Experiences
Shangri-La Toronto Offers Concierge-Led Walking Tours
Art-Inspired Whisky Events
Bulleit Frontier Whiskey Partnered with Ian Woods for a Custom Design
Bar-Strength Gourmet Cocktails
Gather Gourmet Cocktails Put an Indulgent Twist on Classic Serves
Immersive Garden Bar Experiences
BLOOM Explores America's First Botanical Garden in NYC
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Whisky Culture Private Clubs
Craft Irish Whiskey Announces Exclusive Soho Whisky Club Partnership
Asian-Fusion Dining Experiences
The Lobby Bar Combines Culinary Arts with Vibrant Nightlife
Modern Whiskey Tasting Rooms
Laws Whiskey House Has Introduced Its Whiskey Sanctuary
Avant-Garde Theatrical Experiences
Coffee Oysters Champagne Hosts the 'Sweet Sorrow' Play
Gastronomic Immersive Design Installations
V-Zug Hosts the Banquet Echoes Installation
Wine-Enhanced Nail Salon Experiences
Element Nail Bar – Arcadia Introduces Wine to Its Service
Immersive Soccer Player Experiences
The Messi Experience Lets Visitors Interact Through AI
Handbag-Themed Bar Takeovers
Burberry Celebrates the Launch of its Rocking Horse Bag at MO Bar
Seasonal Wine Tasting Experiences
Clif Family Winery Celebrates Its 20th Anniversary
VR Horror Hotel Experiences
Dracula's Hotel is an Immersive and Transportive Test of Fear
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Immersive Boba Tea Shops
Worc Designs the Yoozoo Shop in Mexico City with a Glowing Design
Repurposed Train Carriage Experiences
Supperclub.tube Presents a Unique Six-Course Dining Event
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Fantastical Brewing Experiences
The Cauldron NYC Hosts a Wizard Afternoon Tea Experience
Exclusive Celebrity-Inspired Cocktail Menus
Frenchy Bar et Brasserie Presents an Eras Tour Menu
Modern Rock-Themed Hotels
The Hard Rock Hotel in London, Ontario Offers a Music-Inspired Stay
Festive Holiday Pop-Up Bars
The Legendary Lodge is Returning for the 2024 Season
Stylish Airport Lounges
Virgin Atlantic Introduces 'The Clubhouse' for a Multisensory Experience
Railway-Tucked Speakeasy Bars
Cake Architecture Designs the Low-Lit New SOMA 2.0 Speakeasy
Artful Listening Wine Bars
Leopold Banchini Architects Designs Goodbye Horses in East London
Alcohol-Friendly Burger Spots
Shake Shack Union Station Offers Burgers, Cocktails, and Art
Cheerful Holiday Pop-Up Bars
Ginger’s Cocktail Bar offers Torontonians a festive retreat
Immersive Whiskey Experiences
Buzzard’s Roost Debuts New Experiences at Its Whiskey Row Distillery
Cinematic Music Experiences
Candlelight Hosts a Tribute to Hans Zimmer's Film Scores
Experimental Whiskey Ranges
Tailored Spirits Co. The Experimental Series Has Three Expressions
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Unique Hotel Wedding Packages
Karisma Hotels & Resorts Unveils a Beer-Inspired Wedding Experiences
Reinterpreted Immersive Events
The Wizard of Oz 360 Experience Retells the Classic Tale
Sensory Museum Tours
The Dock Museum in Barrow Aims to Increase Accessibility for Blind Visitors
Seasonal On-Tap Cocktails
The Honey Moon Cocktail Bar Introduced a Series of Seasonal Flavors
Boundless Art Exhibitions
The Frameless Experience Showcases Iconic Art Beyond Reality
Refined Italian Bars
Toronto's Bar Prima Boasts Dark Ambiance and Italian-American Dishes
Floral-Themed Wine Tastings
Vinebox's Wine Bouquet Tasting Experience Highlights Notes Like Rose
Immersive Space Exhibitions
‘Beyond the Light’ Immerses Guests in NASA’s Scientific Discoveries
Luxurious Wine Pop-Ups
Kim Crawford will Host a Golden Wine Lounge at The Well Toronto
Light Garden Installations
Imaginarium360 is an Immersive Walkthrough Garden Event
Immersive Balloon Experiences
The Balloon Story Pop-Up Event is Whimsical and Imaginative
Transportive Cocktail Bars
Prequel & Co. Apothecary is an Immersive and Experimental Bar
Double-Decker Bus Tastings
Nyetimber Will Host a Tasting Event on a Double-Decker Bus at the Savoy
Immersive Desert Safari Experiences
Desert Safari Dubai Beckons Tourists with New Adventures
Sake Cocktail Menus
Kioku Sake Bar's New Menu Spotlights Japan's Rich, Diverse Flavors
Live Board Game Productions
Dungeons & Dragons The Twenty-Sided Tavern is Theatrically Interactive
On-Demand Distilleries
Diistil Empowers Bartenders to Create Bespoke Distillates