NEW RELEASE >>> 2025 Trend Report
A glimpse into some of the most impactful trends of 2025!
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Railway-Tucked Speakeasy Bars

Clean the Sky - Positive Eco Trends & Breakthroughs

Cake Architecture Designs the Low-Lit New SOMA 2.0 Speakeasy

— December 10, 2024 — Art & Design
London design studio Cake Architecture is the creative mind behind the new SOMA 2.0 space. This is a sleek speakeasy-style bar that is also the sister location of SOMA in Soho. The new SOMA 2.0 bar can be found just under the DLR railway at Canary Wharf and it can be discovered behind a coffee-colored door that nearly matches the tiles that surround it.

The director of the studio, Hugh Schott Moncrieff tells Dezeen, "The facade of SOMA Canary Wharf is deliberately austere, with minimal detailing to blend into its industrial surroundings." He adds, "The goal was to create a warm, atmospheric and somewhat mysterious environment – one that feels both contemporary and intimate, despite the more industrial context of the space."

Image Credit: Felix Speller
Trend Themes
1. Hidden Urban Bars - The rising popularity of concealed bars, like SOMA 2.0, emphasizes exclusivity and the charm of discovery within urban landscapes.
2. Architectural Integration - Designs that blend commercial spaces with their industrial surroundings, as seen in the minimalistic facade of SOMA 2.0, attract clientele seeking unique and contextually rich experiences.
3. Atmospheric Interiors - There is a growing trend towards creating warm, intimate environments in commercial spaces that starkly contrast with their external industrial settings.
Industry Implications
1. Hospitality - The hospitality industry can leverage the appeal of speakeasy bars for a unique and exclusive customer experience.
2. Interior Design - Interior design firms have the opportunity to explore sophisticated, contextually integrated designs that blend seamlessly with their surroundings.
3. Urban Development - Urban developers can capitalize on integrating charming and intimate spaces within bustling city environments through innovative architecture and design.
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