Over the last few years there have been a number of H&M collaborations. This has been beneficial in two ways. Not only has partnering with established brands and designers elevated H&M's status around the world, it has also made couture clothing accessible to a larger audience. Through these H&M collaborations, labels such as Versace, Maison Martin Margiela and Sonia Rykiel have benefitted in terms of exposure and reach.
More than that, the H&M collaborations have targeted celebrities as well including Madonna, David Beckham and Lady Gaga. By working with the best, the Swedish retailer continues to push the boundaries when it comes to fashion, style and, of course, fashion fads. At the end of the day, however, H&M writes, "High-fashion design doesn’t have to be a matter of price."
27 Examples of H&M Collaborations
From Accessible Designer Attire to Pop Star Retail Partnerships:
Meghan Young — Oct 27, 2014 — Pop Culture

25
Fast Festival Fashion
The H&M Loves Coachella Collection is Concert-Themed

24
Affordable Foot Couture
Jimmy Choo for H&M Puts Shoe Mavens In Footwear Heaven

23
Fabulous Fruit-Printed Pieces
The Versace for H&M Cruise 2012 Collection is Pastel Chic
22
Soccer Star Loungewear Lookbooks
The David Beckham H&M Bodywear Fall/Winter 2013 Line is Sporty
21
Online Stylista Lines
The H & M Elin Kling Collaboration Gives Power to Online Fashionistas
20
Buff Athlete Trunks Ads
The David Beckham x H&M Swimwear Campaign is Full of Tattoos
19
Sporty Fashion Collaborations (UPDATE)
The Entire Alexander Wang H&M Collection is Revealed
18
Excessively Couture Accessories
H&M Reveals Official Images for the Anna Dello Russo Collection
17
Sporty Fashion Collaborations
Official Alexander Wang for H&M Images Star Isabeli, Joan & Raquel
16
Economical Haute Couture
Lanvin for H and M Men Collection Brings High Fashion to the Mainstream
15
Graphic Geometry Menswear
The Versace for H&M Cruise 2012 Menswear Campaign Stands Out
14
Affordable Bejeweled Designer Collections
Anna Dello Russo for H&M is Eccentric and Eclectic
13
Upcycled Fast Fashion Lines
This H&M Fashion Collection is Made Out of Recycled Apparel
12
Collaborating Knitwear
Sonia Rykiel and H&M Team Up for a Parisian Chic Collection
11
Sneaky Tweet-Revealed Ads
These Ads for the Isabel Marant H&M Collection Cleverly Use Twitter
10
Construction Site Clothing Campaigns
The David Beckham for H&M Bodywear Spring 2014 Ads Are Rugged
9
Accessible Designer Attire
The Margiela X H&M Collection is for the Fashionable Man
8
Upcycled Clothing Drive Campaigns
Teen Vogue and H&M Have Created an Eco-Friendly Way to Save
7
Affordable Urbanite Couture
The Alexander Wang x H&M Collection Preview is Athletic-Themed
6
Designer Scrap Attire
The H & M Waste Collection is Made from Lanvin Scraps
5
Pop Star Retail Collaborations
The Lady Gaga Partnership is One of the Best H&M Collaborations Yet
4
Unisex Designer Collaborations
Isabel Marant for H&M Makes Luxury Affordable for the Masses
3
Soccer Star Holiday Ads
The David Beckham for H&M Christmas Collection Campaign is Revealing
2
Moroccan Fashion Films
The Marni for H&M Line Releases its New Commercial
1
Quirky Blogger Collaborations
Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
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Subculture Fashion Collections
The BALENCIAGA Fall 2024 Haute Couture Collection is Ultra-Chic
Model-Approved Footwear Campaigns
Gigi Hadid x Havaianas Lead The Flip-Flop Comeback
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Seventies-Inspired Apparel Collections
Kate Moss X Zara Release a Glamorous Capsule Collection
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Collaborative Monochrome Streetwear
COMME des GARÇONS and The North Face Join Forces Again
Collaborative Footwear Capsules
Maison Margiela X Christian Louboutin Create Avant-Garde Glamour
Intriguing Denim Collabs
The New Levi’s X Undercover Collaboration Ofers a Bold Fusion
Designer-Led E-Commerce Partnerships
eBay Joins Willy Chavarria During Paris Fashion Week
Architecturally Inspired Luxury Boutiques
Dolce & Gabbana Debuts a New Flagship Boutique
Co-Designed Mens Apparel Collections
David Beckham X Boss Debut a Spring/Summer 2025 Collection
Edgy Lingerie Collabs
Rihanna's 'Savage X Fenty' and 'Diesel' Team Up to Release a Lingerie Line
Exclusive Luxe Technical Fashion
Dior and Stone Island Join on a Special Collaboration
Collaborative Limited-Edition Holiday Collections
Aveda & Altuzarra Partner for an Exciting Launch
Sporty Vibrant Collaborative Socks
MoMA and Nike Join Forces on the Everyday Sock
Sporty High-Fashion Collections
The Balenciaga x Under Armour Series Capsule is Elegant and Sporty
Feminine Spring Apparel Collabs
H&M X Magda Butrym’s Femininity in Bloom is a Romantic Spring Drop
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Co-Designed Leopard Lingerie
SKIMS Partners with Dolce&Gabbana for its New and Elevated Line
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Holiday-Ready Apparel Collaborations
Cult Gaia X Gap Partner to Create Modern Winter Essentials
Designer Fashion Collaborations
Uniqlo Partners with Clare Waight Keller for Urban Collection
Artist-Collaborative Luxury Collections
Louis Vuitton and Murakami Reunite Once Again
Retail Store Revamps
H&M Updates Shopping Experience with Luxe, Tech-Savvy Store in London
Multifaceted Personal Fragrances
This H&M Beauty Fragrance Collection Builds a Scent Wardrobe
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Sportswear Retailer Partnerships
Target and Champion Announced a Multi-Year Partnership
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Collaborative Lifestyle Streetwear
GAP and Madhappy Join Forces to Create Mad-GAP-py
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Glam Indian Apparel
Anamika Khanna x H&M Reimagines Traditional Silhouettes for Global Consumers
Social Account-Joined Sneaker Models
Hartcopy Joins adidas on a Collaborative HW Army Sneaker
Digital Twin Models
H&M is Working with Models & Agencies to Replicate Virtual Likenesses
Curated Online Fashion Storefronts
SHEIN Introduced its 'Trend Stores' for Personalized Shopping
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Whimsical Activewear Collabs
The Lululemon X Disney Collab Blends Iconic Characters & Activewear
Actress-Inspired Fashion Collections
QVC Partners with Jennie Garth on the 'Me' Collection
Dynamic Sci-Fi Fashion Collabs
Fendi and MAD Architects Join Forces on a Futuristic Capsule
Collaborative Panelled Sneakers
Mita Joins adidas on a New Iteration of the Samba Sneaker
Chic Activewear Collections
Sophie & Hailee Offers a Capsule for Fitness and Everyday Activities
QSR-Collaborative Streetwear Designs
Burger King and FILA Join Forces on a New Collection
Streetwear Culture Music Partnerships
Spotify x BAPE Redefine Hip Hop with New Playlist Covers
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Heritage Celebrating Apparel Collections
H&M x Magda Butrym Bring Romantic Edge to Spring Fashion
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Collaborative Fashion-Centric Capsules
Vivienne Westwood and Palace Join Forces on a Capsule
Sustainable Performance Apparel
Craft Sportswear Launches Eco-Conscious Collective Line
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Luxe Grocer Merch
The Erewhon x Balenciaga Collab Shares High-End Merch
Collaborative Olympian Activewear Ranges
The PUMA x 247 Collection is Phoebe GIll-Approved
Collaborative Fashion Denim Collections
Kiko Kostadinov and Levi's Drop Co-Branded Jeans
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Performance-Inspired Fashion Collabs
Reebok Teams with White Mountaineering for Elevated Classics
Sustainability-Backed Denim Collections
The RE/DONE x Pamela Anderson Collection is Chic
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Canvas Co-Branded Hi-Top Sneakers
Nike and Converse Join Forces on a Pair of Chuck Taylors
Collaborative Premium Technical Fashion
MM6 Maison Margiela and Salomon Unveil Looks for FW24
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Fashion-Forward Sporty Apparel
CLOT and adidas Join Forces Once Again on a New Collection
Dynamic Collaborative Sneakers
adidas Presents the CLOT Superstar Sneaker with Bold Accents
Hair Accessory Distribution Partnerships
Emi Jay Expands into Sephora with New Hair Products
Jade-Tonal Collaborative Sneakers
Maha Creates a Pair of the adidas Samba Sneaker Model
Maximalist Summer Flip-Flops
Dolce & Gabbana Partners with Havaianas to Launch Flip Flops
Food-Hued Serveware
The Pantone x H&M Home Collab Plays with the Colors of Citrus and Peppers
Creative Urban Collaborative Fashion
A Day's March Joins Deadwood on a Joint Collection
Timeless Influencer-Backed Womenswear
Mint Velvet Launches a Collaboration with Grece Ghanem
Luxe Après-Ski Collections
Veronica Beard Launches Winter Essentials and The Upside Collaboration
Expansive Performance Clothing Collections
The Primark Performance Collection Has 150 Pieces
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Conscious Consumerism Apparel
&OR Collective and H Project by Holt Renfrew Unveil Exclusive Pieces
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Retro-Themed Metallic Homeware
The Collaborative Rabanne H&M Home Collection Nods to the 70s
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Artistic Luxury Fashion Collections
Saks and LOEWE Launched Their Fall/Winter 2024 Collection
Autumnal Model-Approved Loungewear
Hackett London & David Gandy Wellwear Introduced a New Range
Neutral Collaborative Streetwear Series
Lacoste and Highsnobiety Join on a New Collection
Celeb-Approved Eyewear Brands
A$AP Rocky X Ray-Ban Will Collaborate on a Bold New Vision
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Juxtaposed Collab Elevated Fashion
Hollywood Ranch Market Joins Wildside by Yohji Yamamoto
Circular Fashion-Enabling Partnerships
Coach and Poshmark's Collaboration Makes Buyer Resale Easy
High-Performance Racewear Collections
adidas and Mercedes-AMG PETRONAS F1 Team Launch a Capsule
Black-Owned Brand Partnerships
Mielle Partners With Actively Black to Celebrate a Milestone
1980s Corporate-Inspired Collections
H&M Studio's 'SS25 Collection' Features Tailored Pieces
Celebrity-Designed Street Fashion
Victoria Beckham Partners with Mango on a New Collection
Dance-Inspired Apparel Collabs
Tinasche and Urban Outfitters' New Collection Brings a Studio Feel
Chic Modern Fashion Collections
Hugo X Les Benjamins Blends Eastern and Western Fashion
Plush Apparel Collabs
The Squishmallows x H&M Collection Shares Personality-Packed Styles
AI-Powered Garment Customizers
H&M Group Introduces the New AI Clothing Creation Tool
Design-Inspired Activewear Lines
The DSGN Studio AW24 Capsule is Available on boohoo’s Us Website
Resilient Collaboration Fashion Capsules
Converse and Daily Paper Launch Rise Through the Ropes
Designer-Approved Mid-Century Fashion Lines
JW Anderson and Uniqlo Embrace Mid-Century Aesthetics
Educational Fashion Partnerships
Louis Vuitton’s Design Graduates Initiative Shapes the Future
Collaborative Slim Lifestyle Sneakers
Crazy Raccoon Takes a Go at It Own adidas Samba Sneaker
Fashion-Forward Athlete Partnerships
The HUGO BOSS x David Beckham Collab is Highly Anticipated
Charitable Collaborative Fashion Lines
Pacsun Extends Its Collaboration with the Rare Impact Fund
Eco-Friendly Biker Boots
H&M's Knee-High Biker Boots are Sustainable
Organic Cotton Beachwear
H&M Studio Uses Regenerative Organic Certified Cotton for its New Capsule
Vintage Style Collaborative Apparel
adidas Joins Forces with Wales Bonner on Another Collection
Lifestyle Collection Collabs
The Highsnobiety X Bauhaus-Archiv Collab is Designed for Modern Life
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
Eco-Conscious Denim Collections
Mango Debuts Versatile Jeans Line Blending Style & Sustainability
Fashion-Forward Beauty Collabs
Smashbox X Ilka Unveil a Dazzling Beauty-Fashion Collaboration
Curated Secondhand Collections
The Digital House of Vinted Grants Members Access to Iconic Items
Collaborative Candy Apparel
The JCPenney x HARIBO Collection Puts Candy and Branding in Focus
Eclectic Collaboration Fashion Capsules
Pleasing and JW Anderson Join Forces on a Special Capsule
Charity Celebrity Closet Sales
Vestiaire Collective & Paris Hilton Debut a Charity Closet Sale
Eco-Minded Workout Wear
H&M Unveils a Sustainable Activewear Line to Combat Fast Fashion
Adaptive Clothing Ranges
Primark X Victoria Jenkins Unveil an Inclusive Fashion Line for All
Artful Luxe Fashion Collaborations
Dio Joins Otani Workshop on a New Playful Collaboration
Collaborative Couture Fashion Lines
The Collaboration Between Leviev and Bach Mai is Noteworthy
Luxury Bridal Designer Partnerships
David's Bridal Partners with Luxury Designer Marchesa
Western Apparel Collaborations
Stetson and Ricky Regal Team Up to Modernize Western Wear
Exclusive Summer-Enthused Collaborations
Madhappy Partnered with Hysteric Glamour and Crocs
Forest-Friendly Fashion Partnerships
GANNI and Canopy Join Forces to Enhance Sustainability
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Multi-Brand Apparel Lines
Target Taps Champion for an Expansive Apparel and Accessories Collection
Limited Collaborative Apparel Capsule
Madhappy and Juicy Couture Join on a Capsule Collection
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Collaborative Archival Campaigns
Gap x Madhappy to Launch Exclusive 90s Collection
Show-Inspired Tropical Apparel
H&M Releases an Apparel Collection Inspired by 'The White Lotus'
Collaborative Circular Collections
H&M Launches a New Apparel Collection with Heron Preston
Extensive Collaborative Kids Apparel
Palace Gap is a Collaborative Effort Between Two Brands
Designer-Curated Vintage Capsules
Gap and Sean Wotherspoon Introduce the GapVintage Program
Affordable Inclusive Minimal Clothing
Primark Introduces a Capsule of Adaptive Clothing
Contemporary Collaborative Collections
Mytheresa and Courrèges Debut a 17-Piece Fashion Collection
Designer-Approved Western Apparel
Dapper Dan Debuts a New Spring Collection with GAP
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Community-Honoring Eclectic Fashion
GANNI and Barbour Join Forces on a New Collection
Youth Accessory Brand Partnerships
Claire's is Partnering with Walgreens to Expand Retail Presence
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Bear-Themed Baby Lines
H&M's New Baby Collection Features the Iconic Paddington Bear
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Multi-Brand Shopping Hubs
Boohoo Opens the Boohoo Marketplace for Easy Access to Over 150 Brands
Fashion-Centric Co-Working Spaces
L.A. Fashion Weekend Partners with Hollywood Production Center
Collaboration Springtime Clothing Collections
Diane von Furstenberg for Target Has Over 200 Pieces
Sustainable Clothing Collection Collaboartions
Craghoppers and the National Trust Join Forces