Teen Vogue and H&M Have Created an Eco-Friendly Way to Save
Sarah St.Jules — September 12, 2013 — Social Media
References: teenvogue & rachelthestylishwanderer
The fashion industry is constantly collaborating with each other, but when Teen Vogue and H&M came together, they wanted to save the planet -- and your money.
The Swedish retailer’s global clothing drive works by having you bring in something you no longer wear and then you receive 15% off in store. As as result of Teen Vogue’s interest in the cause, they decided to work together in order to make this offer even more beneficial to the consumer.
In order to take part in this clothing drive, you Instagram a picture of yourself, hashtag it to LongLiveFashion, and then you can win a trip to the Teen Vogue studio. By working together, Teen Vogue and H&M have been able to create a memorable campaign that has drawn a lot of positive attention to both brands.
The Swedish retailer’s global clothing drive works by having you bring in something you no longer wear and then you receive 15% off in store. As as result of Teen Vogue’s interest in the cause, they decided to work together in order to make this offer even more beneficial to the consumer.
In order to take part in this clothing drive, you Instagram a picture of yourself, hashtag it to LongLiveFashion, and then you can win a trip to the Teen Vogue studio. By working together, Teen Vogue and H&M have been able to create a memorable campaign that has drawn a lot of positive attention to both brands.
Trend Themes
1. Eco-friendly Clothing Drive Campaigns - Opportunity for brands to collaborate and create sustainable clothing drives that benefit both consumers and the environment.
2. Social Media Fashion Contests - Incentivizing consumers to engage on social media platforms by offering exciting prizes and experiences related to the fashion industry.
3. Brand Partnerships for Positive Impact - Collaborations between different brands to amplify the reach and impact of initiatives focused on sustainability and social responsibility.
Industry Implications
1. Fashion Retail - Fashion retailers can explore upcycled clothing drive campaigns to attract environmentally conscious consumers and foster brand loyalty.
2. Social Media Platforms - Social media platforms can offer opportunities for brands to create engaging contests that encourage user-generated content and increase brand awareness.
3. Branding and Marketing Agencies - Agencies can help brands establish partnerships and create effective campaigns that promote positive impact and sustainability while driving customer engagement.
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