The Alexander Wang x H&M Collection Preview is Athletic-Themed
Jana Pijak — September 12, 2014 — Marketing
References: hm & fuckingyoung.es
The Alexander Wang x H&M collection preview is released just days after Rihanna was spotted wearing a sporty ensemble from the affordable range. Fans of the Swedish retailer and the designer will love this collection of budget-friendly styles, designed with the sporty urbanite in mind.
Standouts from the collection include its monogrammed leggings, quality performance wear pieces and its logo-adorned hats that brand-obsessed fans are sure to love.
Hitting stores on November 6th, the collection--leaked by Style.com--will feature neoprene sweaters, mock crock shorts and oversized jackets that are made for urban winters. In addition to its practical backpacks, the Alexander Wang x H&M collaboration collection is also set to feature more unexpected accessories like ski goggles that will appeal to active style-setters.
Standouts from the collection include its monogrammed leggings, quality performance wear pieces and its logo-adorned hats that brand-obsessed fans are sure to love.
Hitting stores on November 6th, the collection--leaked by Style.com--will feature neoprene sweaters, mock crock shorts and oversized jackets that are made for urban winters. In addition to its practical backpacks, the Alexander Wang x H&M collaboration collection is also set to feature more unexpected accessories like ski goggles that will appeal to active style-setters.
Trend Themes
1. Athletic-themed Fashion - Opportunity for established athletic brands to collaborate with fashion designers to create affordable and functional clothing.
2. Affordable Designer-brand Collaborations - Opportunity for established and emerging fashion brands to collaborate and create limited edition lines that are budget-friendly.
3. Fashionable Performance Wear - Opportunity for fashion brands to create chic and functional performance wear that appeals to the growing market of health-conscious consumers.
Industry Implications
1. Fashion/apparel - The fashion industry has the opportunity to capitalize on the trend of affordable designer-brand collaborations and expand their offerings to a wider audience.
2. Athletic Equipment - The athletic equipment industry has the opportunity to collaborate with fashion designers to create functional and fashionable equipment for the growing market of health-conscious consumers.
3. Retail - Retailers have the opportunity to curate collections that cater to the trend of athletic-themed fashion and appeal to the growing market of health-conscious consumers.
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