Craghoppers and the National Trust Join Forces
References: craghoppers & ww.fashionnetwork
European outdoor brand Craghoppers recently announced that it will be stepping into a collaboration with the National Trust, Europe's largest conservation charity, to launch a sustainable clothing collection for the Autumn/Winter 2024 season. This partnership aims to reflect a joint commitment to caring for the environment while providing adventurers with a sustainable and innovative collection with bold patterns and prints inspired by the National Trust's cared-for countryside.
The color palettes of the Craghoppers x National Trust sustainable clothing collection evoke the essence of autumnal treks. The capsule includes various pieces such as print fleeces, warm insulated jackets, active-fitting legwear, waterproof jackets, trousers, and a comprehensive accessories range. The capsule also employs 100% recycled materials, plant-based DWR finishes, and partially recycled synthetic down.
Craghoppers’ Brand Director, James McNamara, said: “It is a privilege to be able to work with an institution like the National Trust on its mission to look after the great outdoors for generations to come.
Image Credit: Craghoppers
The color palettes of the Craghoppers x National Trust sustainable clothing collection evoke the essence of autumnal treks. The capsule includes various pieces such as print fleeces, warm insulated jackets, active-fitting legwear, waterproof jackets, trousers, and a comprehensive accessories range. The capsule also employs 100% recycled materials, plant-based DWR finishes, and partially recycled synthetic down.
Craghoppers’ Brand Director, James McNamara, said: “It is a privilege to be able to work with an institution like the National Trust on its mission to look after the great outdoors for generations to come.
Image Credit: Craghoppers
Trend Themes
1. Sustainable Clothing Collections - The collaboration between Craghoppers and the National Trust to create a sustainable clothing collection for the Autumn/Winter 2024 season reflects a joint commitment to caring for the environment and offers bold patterns and prints inspired by the countryside.
2. Recycled Materials and Innovation - The Craghoppers x National Trust sustainable clothing collection incorporates 100% recycled materials, plant-based DWR finishes, and partially recycled synthetic down, showcasing the opportunity for innovative uses of eco-friendly materials.
3. Partnerships for Environmental Conservation - The collaboration between Craghoppers and the National Trust highlights the growing trend of partnerships between brands and conservation organizations to promote sustainable practices and protect the environment.
Industry Implications
1. Outdoor Clothing - The sustainable clothing collection by Craghoppers and the National Trust disrupts the outdoor clothing industry by offering consumers eco-friendly and stylish options for their adventures.
2. Conservation and Environmental Organizations - The collaboration between Craghoppers and the National Trust paves the way for future partnerships between clothing brands and conservation organizations, creating opportunities for innovative and sustainable initiatives.
3. Fashion and Retail - The launch of the Craghoppers x National Trust sustainable clothing collection highlights the increasing demand for eco-friendly fashion choices, creating a disruptive opportunity for fashion retailers to meet this growing consumer need.
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