Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,618 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,618 cutting edge ideas.

Moroccan Fashion Films

Clean the Sky - Positive Eco Trends & Breakthroughs

The Marni for H&M Line Releases its New Commercial

— February 8, 2012 — Fashion
In anticipation of the new Marni for H&M collection, which is set to hit select stores on March 8th 2012, the retail giant has just released a new commercial for the line that has just as much creative force behind it as the collections designed from Marni. That's because the commercial was shot by Academy Award winner Sofia Coppola.

Bringing her cinematic style -- which can be be viewed in previous projects such as 'Lost in Translation' or 'Marie Antoinette' -- to this commercial, Coppola creates a vision for Marni in the form of a love story that is set in Marrakesh, Morocco. The beautiful scenes of the exotic locale create the perfect backdrop to highlight the label's clothing. If you weren't already excited about this new collaboration, the Marni for H&M advertisement will undeniably change your attitude.
Trend Themes
1. Fashion Film - Disruptive innovation opportunity: Create visually captivating films to showcase fashion collections and create a unique brand experience.
2. Collaborative Designer Collections - Disruptive innovation opportunity: Partner with well-known designers to create limited edition collections that generate buzz and increase brand appeal.
3. High-profile Collaborations - Disruptive innovation opportunity: Collaborate with renowned directors or artists to create advertisements that elevate the brand image and attract new customers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Utilize innovative marketing strategies, such as fashion films, to enhance brand storytelling and engagement with customers.
2. Retail - Disruptive innovation opportunity: Offer limited edition designer collections to drive foot traffic and increase sales in brick-and-mortar stores.
3. Creative Advertising - Disruptive innovation opportunity: Collaborate with talented directors or artists to create visually stunning commercials that capture audience attention and differentiate from competitors.
2.8
Score
Popularity
Activity
Freshness