Marketers are always quick to use commercial holidays as the foundation for advertising ideas and product concepts and Halloween marketing is no exception. As much as I hate to admit it, Halloween isn’t so much a ‘holiday’ as it is a marketing field day.
And I’m not just talking about costumes. That’s a whole different story. From Halloween-themed tees to Halloween safe-sex campaigns, here are some of the best examples of Halloween marketing we’ve seen so far!
50 Halloween Marketing Innovations
50
Living Dead Bombshells
My Zombie Pinup Calendar Means Halloween All Year Long
49
Doggie Dress-Up
10 Brutal Pet Halloween Costumes
48
Beastly Baking Themes
10 Halloween Cupcakes
47
Disgusting Deliciousness
Goulish Halloween Snacks
46
Seasonal Inking
Halloween Tattoos
45
Presidential Horror Masks
The Zombama and Barakula Mask are Perfect for Halloween
44
Harry Potter Pumpkins
Muggles Celebrating Halloween
43
Canine Couture
Howlin' Halloween Costumes
42
Spooky Bento Boxes
10 Halloween-Inspired Mini Meals
41
Giant Public Parties
New York Village Halloween Parade
40
Extreme Halloween Exteriors
10 Pumpkin Houses
39
Extreme Halloween Photoshopping
Worth1000 Jack O' Lantern Contest
38
Political Halloween Costumes
Ridiculous Rod Blagojevich Wigs Bring Chuckles
37
Halloween Dog Parades
Canine Costume Inspiration
36
Horror Hangovers
10 Scary Party Drinks For Halloween
35
Social Media Dress-Up
Facebook Halloween Costumes for the Ultimate Social Networking Nerd
34
Spooky Window Treatments
Animated Halloween Projections
33
Sophisticated Halloween Style
Smart Ways for Adults to Celebrate All Hallow's Eve
32
The "It's Only Fun When Someone Loses an Eye" Pencil Sharpener (Halloween Special)
31
Black Licorice For Halloween
From Lipgloss To Soda
30
Bloody Halloween Toys
The High-Powered Gore Cannon
29
Halloween Lawn Decor
Flamingos With Fricken Laser Beams are a Haunting DIY Project
28
Ghoulish Headshots
Jason Ross Portrays the Frightening, Just in Time for Halloween
27
Scream-Worthy Charms
Frightening Jewelry by Joshua Hoffine is Perfect for Halloween
26
Batman Clothespins
‘Vespertilium' Secures Your Laundry, Halloween or Not
25
BOOzevertising
Halloween Themed Beer Ads
24
A Green Halloween
Solar Fright Lights
23
"That's Hot" For Halloween
Paris in Prison Costume
22
Macabre Desk Accessories
The Bloody Hand and Foot Wrist Rests for Gory Geeks
21
Holiday-Themed Pop Up Stores
Sears Goes Halloween Crazy
20
Limited Edition Halloween Branding
From Spooky Soda to Pumpkin Ice Cream
19
Spooky Beverage Coolers
Illuminated Pumpkin Ice Cubes for Halloween Drinks
18
Halloween in Vegas
6 Spooky Parties on the Strip
17
Halloween Home Accessories
Interior Design To Die For
16
Halloween Shirt Equalizers
LED Sound-Activated Pumpkin T-Shirt is Musically Fun
15
Glamorous Skeleton Gloves
Halloween Favorite Hits the Runway
14
Sinister Subterranean Tours
Creepy Paris Catacombs Are the Perfect Halloween Expedition
13
Haunted Houses Near You
Halloween Prep
12
Healthy Halloween Eco-Treats
Inhabitot's List of Halloween Good-for-You Goodies
11
Halloween-Themed Duds
Johnny Cupcakes Halloween 2009 T-Shirts are Cool Even If You Hate Candy
10
Gory Candle Sticks
The Red Waxed Bleeding Pillar Candle is Perfect for Halloween
9
Halloween Sneakers
Trick or Treat Vans
8
Halloween-Colored Kicks
Nike's Dunk High Premiums are Loud and Proud
7
Halloween Safe Sex Campaigns
Frankenstein SpokesMonster
6
DIY Light-Sensitive Jack o' Lanterns
High-Tech Halloween Decor
5
Wicked Walkman Redesigns
Sony's NW-A840 Treats with New Tricks Just in Time for Halloween
4
Spooky Cake Clothing
Johnny Cupcake Limited Edition Tees Make Halloween Fun
3
Halloween YouTube Contest
Miss Horrorfest 2007
2
Gory Kicks
Nike SB 'Blood Splatter' Blazers are Murderously Cool
1
Organ Soaps
Dennis Anderson Sells Spooky Brain Soaps on Etsy Just in Time for Halloween
Related Ideas
Halloween-Themed Pizza Meals
The Pizza Hut My Haunt Box Comes with a Personal Fang Pizza
Festive Crackled Low-Cut Sneakers
The New Nike Dunk Low Halloween Prepares for the Holidays
Trick-or-Treat Donut Hole Buckets
The Dunkin' Halloween Munchkins Bucket Holds Up to 50 Pieces
Halloween-Ready Animatronic Line-Ups
HalloweenCostumes.com Debuted Its 2024 Halloween Animatronics
Halloween-Inspired Pizza Menus
Pizza Hut Taiwan Introduces New Spooky Menu Items
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Horror-Creature-Inspired Footwear Capsules
Reebok Unveiled a Universal Monsters Collection
Crackled Holiday-Inspired Shoes
Nike Debuts the Dunk Low and Air Force 1 in 'Halloween' Iterations
Candy Bowl Costumes
Reese's and Kit Kat Created the Trick-or-Treatable Costume
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Spooky Cartoon Cat Clothing
The Hello Kitty and Friends Halloween Collection is Only at Hot Topic
Festively Elevated Chocolate Treats
The Hershey Company Seasonal Treats Come a Variety of Options
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Spooky Film-Inspired Halloween Costumes
Spirit Halloween Launches Beetlejuice Beetlejuice Costumes
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Month-Long Halloween Café Offerings
Paris Baguette Reprises its Limited-Time Halloween Menu
Luxuriously Immersive Spooky Experiences
The Fairmont Hotel Vancouver Presents Eerie Events
Candy Refill Pop-Ups
M&M's Rescue BOOths Replenish Halloween Treats in Areas of High Demand
Expansive Seasonal Pet Products
The Petco Merry Makings Holiday Collection is Packed with Options
Global Fashion Promotions
E-Commerce Giant SHEIN Launches Extended Holiday Shopping Event
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Globalized Spooky Destinations
Intrepid Travel Presents a Curated Selection of Spooky Adventures
Horror Film-Inspired Footwear
A New Collection of Horrific Crocs Celebrates Halloween Ahead
Spooky Lunch Snack Ranges
These General Mills Halloween Products Come in New and Returning Options
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Spooky Mashup Mayos
Heinz [Scarily] Good Monster Munch Mayo Features a Pickled Onion Flavor
Horror-Inspired Holiday Capsules
HUGO x Tim Burton Debut The Nightmare Before Christmas Merch
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Pumpkin-Inspired Caffeine Drinks
7-Eleven Debuts It's New Pumpkin Spice Beverages
Life-Sized Clog Costumes
This Croctober, a Crocs Costume is Launching for Halloween
Halloween-Only Candy Bar Varieties
These New Hershey's Halloween Treats are Arriving for 2024
Sweet-and-Salty Costumes
Spirit Halloween Debuted Auntie Anne's and Cinnabon Costumes
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Celebrative Holiday Apparel Campaigns
Old Navy Unveiled 'Love is in the House'
Holiday-Ready Footwear Collections
Dr. Martens’ Holiday Collection is Timeless and Striking
Holiday-Themed Cannabis Campaigns
Green Dot Labs Debuts the Holidaze: Light Up the Season Campaign
Halloween-Inspired Chocolate Bars
KitKat Unveils Ghost Toast in Time for Spooky Season
Spicy Halloween Frozen Foods
This Iceland Halloween Range Scares Shoppers with Spicy Flavor
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Spooky Back-to-School Footwear
Keds x Monster High Shares the Styles of Favorite Characters
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Candy-Themed Doorbell Promotions
M&M’S and Ring Partnered to Provide Tricks to Trick-or-Treaters
Artisan-Quality Halloween Desserts
The TOUS les JOURS Spooky Delights Range is Baked In-Store
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Artisanal Halloween Chocolates
The Norman Love Confections 2024 Halloween Collection is Flavorful
Festive Cafe Limited Merchandise
A New Range of Dunkin' Merchandise Prepares for Halloween
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Halloween-Themed Alcohol Bottles
Bacardi's Limited Edition Bottle Will Light Up Your Night
Spooky Halloween Snack Hybrids
Snax-Sational Brands Debuts Its Cookie Pop OREO® Halloween Edition
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Flavorful Party Snacks
Imperial's Snacking Popcorn is a Fun Snack for Festivities
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Squishy Skull-Shaped Candies
Swizzels Squashies Squeletons are Arriving for Halloween
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Sweet Spooky-Season-Inspired Offerings
Tim Hortons US Features Halloween Menu Items
Better-For-You Halloween Lollipops
The Zolli Candy Seasonal Packaging Celebrates Halloween
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Halloween-Themed Sock Collections
Stance's New Legends of Horror Sock Collection is Festive
Halloween Candy Ice Creams
Cold Stone Has a New 31 Nights of Monster Mash Creation for Halloween
Spooky Treat-Inspired Calendars
Ferrero Unveils its 31 Days of Halloween Countdown Calendar
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Halloween-Themed Pet Lines
Petco's Latest Halloween 'Bootique' and Fall Lines are Cheeky
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Sustainability-Focused Holiday Markets
GLAD Canada Debuts the 'Home for the Holidays' Pop-Up Event
Bite-Sized Chocolate Pumpkins
Hershey's is Selling Reese's Peanut Butter Pumpkins for Fall 2024
Spooky-Fun Fast Food Meals
HalloWEENDY's Kicked Off with New Frosty Frights Kids' Meals & Toys
Expansive Spooky Dessert Ranges
Lola’s Bakery Halloween Collection is Available for Delivery
Halloween Creamer Costumes
International Delight Debuts Playful Halloween Outfits for the Holidays
Cherry-Scented Foot Sprays
Airheads Created a First-of-Its-Kind Spray for Halloween
Festive Confectioner-Based Initiatives
Ghirardelli Celebrated Peppermint Bark with a Unique Event
Gourmet Halloween-Themed Chocolates
Compartés Celebrates Spooky Season with Limited-Edition Bars
Halloween-Themed Treat Boxes
The Sugar Plum Halloween Boo Box is Packed with Seasonal Sweets
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Haunted Marshmallow Cereals
Chocolate Lucky Charms Limited Edition Haunted Features Spooky Shapes
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Seasonal Timeless Snack Lines
Hostess Boasts a Selection of Seasonal Snacks This Fall
Early Decorating Campaigns
HomeGoods' Deck the Everything Day Starts the Holiday Season Early
Festive QSR Costume Promotions
This White Castle Promotion Rewards Customers in Costumes
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Spooky Halloween Giveaways
Spirit Halloween Halfway to Halloween Giveaway at Lizzie Borden House
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Festive Halloween-Themed Donuts
The Duck Donuts Spooky Box Includes Four Delicious Donut Options
Textural Festive Sneaker Collections
adidas Presents the Dynamic Día de Muertos Collection
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Spooky Holiday Cosmetics
This wet n wild Beauty x Disney Collaboration is Arriving for Halloween
Spooky Summertime Donut Ranges
The Voodoo Doughnut's Spooky Summer Half Dozen is Available Now
Seasonal Halloween Marketing Promotions
Welch's Fruit Snacks Unveils its MVP Goals for Halloween
Allergy-Friendly Retailer Campaigns
FARE and CVS Pharmacy Partnered for the Teal Pumpkin Project
Movie-Inspired Halloween Menus
Burger King Unveils the Haunting Addams Family-Inspired Menu
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Halloween Wine Tastings
Sixty Vines Curated Wine and Candy Pairings for Whites, Reds and Rosé
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Flavorful Fall-Enthused Chocolates
Chocolove Introduced its Pumpkin-Shaped Fall Bites
Taco-Based Reward Promotions
Taco John’s Marked National Taco Day This Year
Seasonal Beer Campaigns
Shiner Beer Holiday Campaign Showcases Texas Traditions
Halloween-Themed Delivery Partnerships
Uber's Partnership with Spirit Halloween is Spooky
Spooky Private Label Treats
Albertsons Overjoyed Halloween Treats are Arriving for Autumn
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Food Holiday Calendars
Food Holidays is Celebrating National Days for Foodies
High-End Halloween Candy Collections
The Hotel Chocolat Halloween Collection is Sumptuous
Halloween-Themed Laundry Products
Tallow + Ash Spooky Szn Comes in Shampoo and Conditioner
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Luxe Culinary Experiences
W Toronto's Limited-Time Tasting Menu Boasts a Blend of Flavors
Limited-Edition Halloween-Ready Capsules
AVIDLOVE Boasts Cosplay Costumes & Lingerie This Season
Food-Inspired Costume Contests
Kraft Natural Cheese Centers Its Grated Parmesan for Halloween
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Holiday-Ready British-Made Footwear Campaigns
Church’s Holiday 2024 Campaign is Festive & Stylish
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Seasonal Halloween Lifestyle Products
Bath & Body Works is Debuting its Halloween Collection Early
Festive Tomato Packaging
NatureSweet's Día de Muertos Seasonal Medley Makes Snacking Colorful
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Halloween-Themed Sprinkle Mixes
Trader Joe's Halloween Sprinkle Boasts a Medley of Spooky Shapes
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Snack-Inspired Mascot Costumes
Walkers Brings Back the Snackstumes for Halloween This Year
Christmasy Convenience Retailer Promotions
The 7-Eleven Holiday Deals are Here for 2023
Festive Día de Muertos-Dolls
Mattel Creations Transforms Barbie and Ken into Festive Designs
Fanciful Festive Candy Ranges
The Latest Hancocks Christmas Range Includes Fan-Favorite Brands
Frightening Cinema Festivals
UK FrightFest is Expanding its Special Halloween Event in London
Monster-Detailed Custom Meal Boxes
McDonald's Brings Back the Boo Buckets for Halloween
Celebratory Tex-Mex Meal Kits
The Old El Paso Day of the Dead Packs Celebrate the Mexican Holiday
Trucker Gear Collections
The American Association of Owner Operators Debuts a New Line
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes