Airheads Created a First-of-Its-Kind Spray for Halloween
Laura McQuarrie — October 8, 2024 — Marketing
References: airheadsfootspray & campaignlive
Inspired by the Halloween rhyme "trick-or-treat, smell my feet, give me something good to eat," Airheads launched a cherry-scented foot spray to protect people from the smell of trick-or-treaters' feet. The spray sweetly scented like Airheads' Cherry bar is a playful way for the candy brand to inject itself into conversations this Halloween, all while providing a practical solution to keep households smelling fresh after a long night of walking door to door.
This first-of-its-kind, limited-edition spray by Airheads comes in the shape of a large red foot and the brand is giving away a limited number daily online leading up to Halloween. While Airheads is top-of-mind, consumers may consider stocking up for the holiday with Airheads Bites, Airheads Gum or classic Airheads in their original form.
This first-of-its-kind, limited-edition spray by Airheads comes in the shape of a large red foot and the brand is giving away a limited number daily online leading up to Halloween. While Airheads is top-of-mind, consumers may consider stocking up for the holiday with Airheads Bites, Airheads Gum or classic Airheads in their original form.
Trend Themes
1. Holiday-themed Personal Care Products - Brands are incorporating holiday themes into personal care items, creating unique seasonal products that appeal to festive consumers.
2. Candy-infused Scents - The use of candy-inspired fragrances in non-food products introduces a novel olfactory experience that can attract a younger demographic.
3. Novelty Marketing Strategies - Utilizing playful and unexpected marketing tactics, such as limited-edition themed products, helps brands generate buzz and stand out during peak seasons.
Industry Implications
1. Personal Care - Innovative scented products within the personal care industry can offer new ways to capture consumer interest and differentiate in a crowded market.
2. Seasonal Retail - The creation of exclusive, holiday-specific items provides new merchandise opportunities that can drive sales during peak festive periods.
3. Confectionery - Confectionery brands are expanding their product ranges by combining traditional flavors with new formats, enhancing their brand footprint in alternative consumer markets.
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