NatureSweet's Día de Muertos Seasonal Medley Makes Snacking Colorful
Laura McQuarrie — October 17, 2024 — Marketing
References: naturesweet & businesswire
In celebration of Día de Muertos—also known as Day of the Dead—NatureSweet created a special 10-ounce Día de Muertos Seasonal Medley pack for its cherry tomatoes in festive fall colors. The pack of snacking cherry tomatoes contains a mix of red, orange and yellow colors with a clear clamshell cover and top seal that pays tribute to the traditional Mexican holiday. The on-pack tomatoes sport sugar skull makeup and the playfully personified tomatoes offer directions like "Do not refrigerate. It's too cold in there!" and "Peel here to let us out!"
After washing, these cherry tomatoes are ready for snacking, adding to charcuterie boards or meals that would benefit from a pop of color, extra flavor and nutrition.
After washing, these cherry tomatoes are ready for snacking, adding to charcuterie boards or meals that would benefit from a pop of color, extra flavor and nutrition.
Trend Themes
1. Cultural-themed Packaging - Leveraging cultural festivals for packaging design creates a vibrant connection with diverse consumer bases.
2. Playful Product Design - Products featuring whimsical and interactive elements can enhance the consumer experience and drive brand engagement.
3. Seasonal Food Medleys - Curating seasonal assortments of produce offers consumers visually appealing and flavorful options tailored to festive occasions.
Industry Implications
1. Food and Beverage - Utilizing culturally significant holidays to design and market products can enrich brand identity in the highly competitive food and beverage industry.
2. Packaging - Innovative packaging that combines visual appeal with functionality can capture consumer interest and encourage repeated purchases.
3. Agriculture - Seasonal and thematic produce offerings provide opportunities for agricultural businesses to diversify and tap into niche markets.
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