Hershey's is Selling Reese's Peanut Butter Pumpkins for Fall 2024
Colin Smith — July 29, 2024 — Business
References: shop.hersheys & brandeating
Reese’s Peanut Butter Pumpkins are a seasonal product from Hershey’s, combining the classic flavors of milk chocolate and creamy peanut butter in a pumpkin-shaped treat. These pumpkins are part of Reese’s holiday-themed offerings, which are known for their slightly different chocolate-to-peanut butter ratio compared to the standard Reese’s Peanut Butter Cups. The pumpkins are designed to provide a smooth texture without the rigid outer edge found in traditional Reese's cups, enhancing the overall eating experience for fans of the brand.
As of July 23, 2024, Reese’s Peanut Butter Pumpkins are available for purchase exclusively through the Hershey’s online store. They are sold in 32-ounce bags priced at $24.99 each. This early release is part of Hershey’s “Fans First” initiative, allowing enthusiasts to enjoy these treats well before the Halloween season. The availability is limited, and the product is expected to sell out quickly due to high demand.
Image Credit: Hershey's
As of July 23, 2024, Reese’s Peanut Butter Pumpkins are available for purchase exclusively through the Hershey’s online store. They are sold in 32-ounce bags priced at $24.99 each. This early release is part of Hershey’s “Fans First” initiative, allowing enthusiasts to enjoy these treats well before the Halloween season. The availability is limited, and the product is expected to sell out quickly due to high demand.
Image Credit: Hershey's
Trend Themes
1. Seasonal-limited Editions - The early release and limited availability of Reese’s Peanut Butter Pumpkins taps into consumer desire for exclusive, time-sensitive products.
2. Online-exclusive Sales - Hershey’s strategy of selling Reese’s Peanut Butter Pumpkins solely through their online store reflects a growing trend towards e-commerce and direct-to-consumer sales.
3. Holiday-themed Confectionery - Reese’s continued innovation with holiday-themed shapes and slight variations in their classic product offerings indicates strong consumer engagement with festive, novelty items.
Industry Implications
1. Confectionery - Hershey’s seasonal Reese’s Peanut Butter Pumpkins exemplify innovation in creating themed treats that capture the consumers' holiday excitement.
2. E-commerce - The exclusive online availability of Reese’s Peanut Butter Pumpkins highlights the strategic importance of digital platforms for launching and selling specialty products.
3. Retail - The high demand and quick sale-out of limited-edition products like Reese’s Peanut Butter Pumpkins showcase how scarcity and exclusivity can drive retail success.
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