Nike's Dunk High Premiums are Loud and Proud
Robyn Currie — September 28, 2009 — Fashion
References: nike & freshnessmag
Nike and Cassette Playa have collaborated on the Dunk High Premium—a ballin' new pair of kicks that will make you stand out. Ready for the rest of 2009, these bad boys are available right now.
Using loud, bold and contrasting colors, the Dunk High Premiums feature bright orange soles and black suede up top. They also feature Nike's traditional shoe construction with loads of support that make them suitable for the court.
Implications - There is a specific group of consumers within society today who seek products though which they can boldly and clearly express their unique individuality and personal style. Businesses that create products to complement a wide range of preferences will see large results.
Using loud, bold and contrasting colors, the Dunk High Premiums feature bright orange soles and black suede up top. They also feature Nike's traditional shoe construction with loads of support that make them suitable for the court.
Implications - There is a specific group of consumers within society today who seek products though which they can boldly and clearly express their unique individuality and personal style. Businesses that create products to complement a wide range of preferences will see large results.
Trend Themes
1. Bold Color Palettes - Businesses can capitalize on the trend of using loud, bold and contrasting colors in their products to cater to consumers who want to express their unique individuality and personal style.
2. Collaborative Product Design - Collaborations between brands, like the Nike and Cassette Playa partnership, provide opportunities for disruptive innovation by combining different design perspectives and targeting niche consumer segments.
3. High-end Sneaker Culture - The demand for exclusive, limited-edition sneakers, like the Dunk High Premiums, presents an opportunity in the fashion industry for brands to create hype and drive customer engagement.
Industry Implications
1. Fashion - The fashion industry can embrace bold color palettes and collaborative product design to cater to consumers who want to express their unique style and be part of exclusive sneaker culture.
2. Sports Apparel - In the sports apparel industry, brands can leverage the popularity of high-end sneakers to target athletes and consumers who value both performance and style during their workouts.
3. Streetwear - Streetwear brands can tap into the demand for limited-edition sneakers and collaborate with other designers to create innovative and fashionable products for their niche consumer base.
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