adidas Presents the Dynamic Día de Muertos Collection
References: highsnobiety
adidas introduces a new range of the Día de Muertos collection highlighted by sneaker models. Ahead of the series is a pair of Sambas, which are transformed with a textural finish throughout the upper nodding to the Mexican holiday. It starts with a creamy black leather base and velvety suede for a softer feel along the upper.
It is all joined by white stitching in a dramatic form to add some more contrast -- this also references the calaveras or the sugar skull face emblem. Other themed details include the bone-shaped eye stays and the embroidered motifs in floral forms which add a pop of color. Additionally, the collection also features the adidas Crazychaos 2000 with a similar texture and themed motifs.
Image Credit: adidas
It is all joined by white stitching in a dramatic form to add some more contrast -- this also references the calaveras or the sugar skull face emblem. Other themed details include the bone-shaped eye stays and the embroidered motifs in floral forms which add a pop of color. Additionally, the collection also features the adidas Crazychaos 2000 with a similar texture and themed motifs.
Image Credit: adidas
Trend Themes
1. Holiday-themed Sneakers - Sneakers inspired by cultural holidays offer unique design elements and meaningful storytelling, which can resonate deeply with specific consumer segments.
2. Textural Fashion Footwear - Incorporating different textures and materials such as velvety suede and creamy leather into sneaker designs provides a tactile experience that can set products apart in the market.
3. Cultural Motif Integration - Using culturally significant motifs like calaveras and bone-shaped eye stays can enhance product appeal by celebrating heritage and tradition in a visually compelling manner.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can explore themed collections that merge performance with unique cultural experiences, creating standout products in a saturated market.
2. Fashion and Apparel - Fashion brands can innovate by blending cultural references and distinctive textures into their apparel and accessory lines, offering consumers a deeper connection through apparel.
3. Luxury Goods - The inclusion of premium materials and intricate design details in products positions them within the luxury goods market, attracting consumers seeking exclusivity and craftsmanship.
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